Sustainability and Social Responsibility

Does Environmental Education Matter?

Authors
  • Natalie Huntley (East Carolina University)
  • Runying Chen (East Carolina University)

Abstract

The purpose of this study was to investigate the effect of environmental education (internal factor) on Generation Y’s willingness to pay more for eco-friendly fashion products by controlling external factor, product and product description.

How to Cite:

Huntley, N. & Chen, R., (2015) “Does Environmental Education Matter?”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
11 Nov 2015
Peer Reviewed