Sustainability and Social Responsibility
Authors: Natalie Huntley (East Carolina University) , Runying Chen (East Carolina University)
The purpose of this study was to investigate the effect of environmental education (internal factor) on Generation Y’s willingness to pay more for eco-friendly fashion products by controlling external factor, product and product description.
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How to Cite: Huntley, N. & Chen, R. (2015) “Does Environmental Education Matter?”, International Textile and Apparel Association Annual Conference Proceedings. 72(1).