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Agriculture, Life Sciences, and Veterinary Medicine

8. What Kind of Folks Read Your Ad or Article?

Donald R. Murphy

This chapter is part of: Murphy D. 1962. What Farmers Read and Like: A Record of Experiments with Readership on Wallaces Farmer and Wisconsin Agriculturalist, 1938–1961

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Chapter 8. What Kind of Folks Read Your Ad or Article?
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Publication Details

Published: January 1, 1962

Publisher: Iowa State University Press

Pages: 19

Citation

Murphy D. 1962. What Kind of Folks Read Your Ad or Article?. In Murphy D. 1962. What Farmers Read and Like: A Record of Experiments with Readership on Wallaces Farmer and Wisconsin Agriculturalist, 1938–1961