Agriculture, Life Sciences, and Veterinary Medicine
What Farmers Read and Like: A Record of Experiments with Readership on Wallaces Farmer and Wisconsin Agriculturalist, 1938–1961
Description
Donald R. Murphy. What Farmers Read and Like. Ames, IA: Iowa State University Press 1962.
Publication Details
Published: January 1, 1962
Publisher: Iowa State University Press
Location: Ames, IA
DOI: https://doi.org/10.31274/isudp.1962.94
Downloads: 4589
Chapters
- 1. Using Research in Farm Publications
- 2. Front Covers That Attract Readers
- 3. Does a Second Color Help?
- 4. What Kind of Illustration?
- 5. Page Position and Readership
- 6. Heads That Pull in Readers
- 7. More Experiments in Readership
- 8. What Kind of Folks Read Your Ad or Article?
- 9. The Problem of the Non-Reader
- 10. Opinion Polls and Readership
- 11. Subjects That Appeal
- 12. Just Getting Read Isn't Enough
- 13. Research in the Future
- 14. What Kind of Editor?
Citation
Murphy D. 1962. What Farmers Read and Like: A Record of Experiments with Readership on Wallaces Farmer and Wisconsin Agriculturalist, 1938–1961