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What Farmers Read and Like

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Donald R. Murphy
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Category
Agriculture, Life Sciences, and Veterinary Medicine
Description

Donald R. Murphy. What Farmers Read and Like. Ames, IA: Iowa State University Press 1962.

  • Details
    Published Published By Pages DOI Chapters
    Jan. 1, 1962 Iowa State University Press 255 10.31274/isudp.1962.94 14
  • Chapters

    What Farmers Read and Like has the following chapters:

    • 1 Using Research in Farm Publications
    • 2 Front Covers That Attract Readers
    • 3 Does a Second Color Help?
    • 4 What Kind of Illustration?
    • 5 Page Position and Readership
    • 6 Heads That Pull in Readers
    • 7 More Experiments in Readership
    • 8 What Kind of Folks Read Your Ad or Article?
    • 9 The Problem of the Non-Reader
    • 10 Opinion Polls and Readership
    • 11 Subjects That Appeal
    • 12 Just Getting Read Isn't Enough
    • 13 Research in the Future
    • 14 What Kind of Editor?

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419

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Iowa State University Digital Press. Iowa State University Library. 199 Parks Library, 701 Morrill Rd, Ames, IA 50011-2102, USA.

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