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Newspaper Circulation

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Frank W. Rucker
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Category
Journalism and Communication
Description

Frank W. Rucker. Newspaper Circulation. Ames, IA: Iowa State University Press, 1958.

  • Details
    Published Published By Pages DOI Chapters
    Jan. 1, 1958 Iowa State College Press 406 10.31274/isudp.1958.104 23
  • Chapters

    Newspaper Circulation has the following chapters:

    • Bibliography
    • 1 Circulation, Basis of a Newspaper's Success
    • 2 Sources of Circulation
    • 3 Chief Factors in Building Circulation
    • 4 How the Circulation Department Is Organized
    • 5 Responsibilities of Circulation Department Personnel
    • 6 How To Obtain Good Carriers
    • 7 Training and Handling Carriers
    • 8 100 Ways To Keep Carriers Interested and Active
    • 9 Selling the Newspaper
    • 10 From Press to Loading Dock
    • 11 Delivering the Newspaper
    • 12 Collecting for the Newspaper
    • 13 Circulation Policies
    • 14 Circulation Promotion
    • 15 Developing Youth Readership
    • 16 Audited Circulation
    • 17 Circulation Record Keeping and Accounting
    • 18 Determining the Subscription Price
    • 19 Legal Questions Pertaining to Circulation
    • 20 Working With Other Departments
    • 21 Keeping Alert to Progress
    • Index

Book Metrics

1825

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Iowa State University Digital Press. Iowa State University Library. 199 Parks Library, 701 Morrill Rd, Ames, IA 50011-2102, USA.

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