Publication Details

Published: January 1, 1958

Publisher: Iowa State College Press

Location: Ames, IA

DOI: https://doi.org/10.31274/isudp.1958.104

Downloads: 13526

Chapters

• Bibliography
• 1. Circulation, Basis of a Newspaper's Success
• 2. Sources of Circulation
• 3. Chief Factors in Building Circulation
• 4. How the Circulation Department Is Organized
• 5. Responsibilities of Circulation Department Personnel
• 6. How To Obtain Good Carriers
• 7. Training and Handling Carriers
• 8. 100 Ways To Keep Carriers Interested and Active
• 9. Selling the Newspaper
• 10. From Press to Loading Dock
• 11. Delivering the Newspaper
• 12. Collecting for the Newspaper
• 13. Circulation Policies
• 14. Circulation Promotion
• 15. Developing Youth Readership
• 16. Audited Circulation
• 17. Circulation Record Keeping and Accounting
• 18. Determining the Subscription Price
• 19. Legal Questions Pertaining to Circulation
• 20. Working With Other Departments
• 21. Keeping Alert to Progress
• Index

Citation

Rucker F. 1958. Newspaper Circulation