Newspaper Circulation
Frank W. Rucker
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Frank W. Rucker. Newspaper Circulation. Ames, IA: Iowa State University Press, 1958. |
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Published Published By Pages DOI Chapters Jan. 1, 1958 Iowa State College Press 406 10.31274/isudp.1958.104 23 Citation Rucker F. 1958. Newspaper Circulation -
Chapters
Newspaper Circulation has the following chapters:
- Bibliography
- 1 Circulation, Basis of a Newspaper's Success
- 2 Sources of Circulation
- 3 Chief Factors in Building Circulation
- 4 How the Circulation Department Is Organized
- 5 Responsibilities of Circulation Department Personnel
- 6 How To Obtain Good Carriers
- 7 Training and Handling Carriers
- 8 100 Ways To Keep Carriers Interested and Active
- 9 Selling the Newspaper
- 10 From Press to Loading Dock
- 11 Delivering the Newspaper
- 12 Collecting for the Newspaper
- 13 Circulation Policies
- 14 Circulation Promotion
- 15 Developing Youth Readership
- 16 Audited Circulation
- 17 Circulation Record Keeping and Accounting
- 18 Determining the Subscription Price
- 19 Legal Questions Pertaining to Circulation
- 20 Working With Other Departments
- 21 Keeping Alert to Progress
- Index
Book Metrics
10321
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