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Frank W. Rucker

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Category
Journalism and Communication
Description
Frank W. Rucker. Newspaper Circulation. Ames, IA: Iowa State University Press, 1958.

• Details

  Published	Published By	Pages	DOI	Chapters
  Jan. 1, 1958	Iowa State College Press	406	10.31274/isudp.1958.104	23

• Chapters

  Newspaper Circulation has the following chapters:

  • Bibliography
  • 1 Circulation, Basis of a Newspaper's Success
  • 2 Sources of Circulation
  • 3 Chief Factors in Building Circulation
  • 4 How the Circulation Department Is Organized
  • 5 Responsibilities of Circulation Department Personnel
  • 6 How To Obtain Good Carriers
  • 7 Training and Handling Carriers
  • 8 100 Ways To Keep Carriers Interested and Active
  • 9 Selling the Newspaper
  • 10 From Press to Loading Dock
  • 11 Delivering the Newspaper
  • 12 Collecting for the Newspaper
  • 13 Circulation Policies
  • 14 Circulation Promotion
  • 15 Developing Youth Readership
  • 16 Audited Circulation
  • 17 Circulation Record Keeping and Accounting
  • 18 Determining the Subscription Price
  • 19 Legal Questions Pertaining to Circulation
  • 20 Working With Other Departments
  • 21 Keeping Alert to Progress
  • Index

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1825

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