Article

An Investigation of the Perceived Financial Performance of Commercial Printing Firms for Conducting B2C Activities Using Web Technology

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Abstract

This paper is primarily based on Rogers’ diffusion of innovations theory and Auger’s empirical study. An empirical research study was conducted to investigate the perceived financial performance of commercial printing firms for conducting business- to-customer (B2C) activities using Web technology. Financial performance was measured using four financial indicators: sales, profits, costs, and return-on- investment (ROI). The diffusion of innovations theory states that an innovation brings changes to a company. Web technology is an innovation that affects company’s performance. This paper investigates the effect of Web technology on commercial printing firms’ financial performance.

Keywords: graphic communications|internet|management|printing|visual communications

How to Cite:

Mehta, D. P., (2003) “An Investigation of the Perceived Financial Performance of Commercial Printing Firms for Conducting B2C Activities Using Web Technology”, Journal of Industrial Technology 19(2).