Articles

Graphic Communications Management (GCM) Program Assessment: A Survey of GCM Alumni on the Curriculum

Authors
  • Ted M. Bensen (University of Wisconsin–Stout)
  • H. Naik Dharavath (University of Wisconsin–Stout)

Abstract

Graphic communications technology is a generic label that utilizes several techniques by which words, graphics, and designs are produced on paper, fabric, and metal or other suitable substrates with the use of inks or pigments. These techniques are also known as “graphic arts,” or printing. The field of graphic communications technology has had its place in the history of the University of Wisconsin- Stout. The university has been teaching graphic communications since 1912, and has been preparing graphic communications managers since 1956. The graphic communications management (GCM) program is the largest in the Midwest and one of the largest in the nation, preparing graduates for productive careers in the printing and associated industries.

Keywords: curriculum|graphic communication|higher education|printing

How to Cite:

Bensen, T. M. & Dharavath, H. N., (2004) “Graphic Communications Management (GCM) Program Assessment: A Survey of GCM Alumni on the Curriculum”, The Journal of Technology, Management, and Applied Engineering 20(3).

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Published on
01 Jun 2004
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