TY - JOUR AB - This paper discusses the differences in print quality of graphic communications products that are produced by waterless and conventional lithography (litho). A comparison between water- less and conventional litho products was performed on seven print quality characteristics. These characteristics were color consistency, ink density, dot gain, print contrast, and ink gloss. The research study was based on Lamparter's (1994) and other studies. A cross-sectional research was conducted. Questionnaires were sent to participants to collect data. A seven-point Likert scale was used to obtain data responses regarding print quality characteristics. Descriptive data analysis was per- formed to answer research questions. It was found that waterless litho provides better image quality than conventional litho AU - Devang P. Mehta DA - 2004/9// IS - 4 VL - 20 PB - The Association of Technology, Management, and Applied Engineering and Iowa State University Digital Press PY - 2004 TI - A Study of Quality Differences between Waterless and Conventional Litho Printing T2 - Journal of Industrial Technology UR - https://www.iastatedigitalpress.com/jtmae/article/id/14246/ ER -