2025 • Gateway to a Brighter Future
ITAA - KSCT Joint Symposium
Types and Expressions of Signatures in Fashion Brand: Focusing on Emerging Korean Designer Brands
Joohyung Lee and Jisoo Ha
2025-12-18 2025 • Gateway to a Brighter Future
Ethics in the Loop: Fashion Industry Perspectives on the Ethical Challenges of AI
Hyunjeong (Lacy) Rhee and Li Zhao
2025-12-18 2025 • Gateway to a Brighter Future
Development of an Evaluation Tool for Age-Related Changes in Color Perception and Image Association for Fashion Planning
Jee Hyun Lee, jeongmin kho and ChunMei Liang
2025-12-19 2025 • Gateway to a Brighter Future
Historic
A History of 4-H Clothing Clubs in New York State: A Preamble to Sustainable Fashion Education?
Samantha Jess Alberts and Denise Nicole Green
2025-12-18 2025 • Gateway to a Brighter Future
Empowering Architects of Economic Independence: Keister’s Ladies’ Tailoring College’s Journey from Home Sewing to Industry Design Across Five Decades
Ling Zhang and Constance R Spotts
2025-12-18 2025 • Gateway to a Brighter Future
Understanding Tailoring Traditions of Yesterday for Tomorrow: A Comparative Analysis of Keister’s Ladies’ Tailoring System for Modern Implementation
Constance R Spotts and Ling Zhang
2025-12-18 2025 • Gateway to a Brighter Future
Threads of Transition: The Archaeology of Dress, Girlhood, and Menstruation
Sarah Josephine Orsinger and Denise Nicole Green
2025-12-18 2025 • Gateway to a Brighter Future
Fashioning Contagion: The Impact of the 1918 Flu Pandemic on Women's Dress
Sephra Lamothe
2025-12-18 2025 • Gateway to a Brighter Future
Analyzing Irish Whitework: The Pim's Collection of Mountmellick Embroidery Patterns in Ireland
APRIL ELISHA STANLEY and Eulanda A. Sanders
2025-12-18 2025 • Gateway to a Brighter Future
Extravagance in Mourning: 19th Century Mourning Fashion and the Commercialization of Death
Will Dodderidge and Kelsie Doty
2025-12-18 2025 • Gateway to a Brighter Future
Merchandising/Marketing/Retailing: Branding
Shoppable vs. Non-Shoppable Stores: An Analysis of Consumer Behavioral Intentions
Kelcie Slaton and Danielle Sponder Testa
2025-12-18 2025 • Gateway to a Brighter Future
Who Should Use Virtual Influencers and How: The Role of Perceived Brand Luxuriousness, Influencer Popularity, and Perceived Fit in Virtual Influencer Advertising of Fashion Brands
Jiwoon Kim and Byoungho Ellie Jin
2025-12-18 2025 • Gateway to a Brighter Future
Who Intends to Use Virtual Try-On? Consumers’ Characteristics and Cross-Brand Insight
Yuju Rubie Kao and Tunmin (Catherine) Jai
2025-12-18 2025 • Gateway to a Brighter Future
Effects of Active White Space on Aesthetic and Prestige Appeals of Brand Logos: Application of Processing Fluency and Construal Level Theories
Tahseen Tawseef and Wi-Suk Kwon
2025-12-18 2025 • Gateway to a Brighter Future
How Does Realism Shape Narrative Transportation and Persuasion in Fashion Virtual Influencer Advertising? Exploring the Underlying Mechanisms
Ziyou Jiang and Jewon Lyu
2025-12-18 2025 • Gateway to a Brighter Future
How Inclusive Marketing Influences Perceived Human Traits in Branding
Jung Eun Lee and Jia Wu
2025-12-18 2025 • Gateway to a Brighter Future
The Art of Distance: AI-Driven Futurism and Surrealism in Luxury Advertising
Jung Eun Lee, Florrie Adams, Kaci Mundorf and Mohammed Siddique
2025-12-18 2025 • Gateway to a Brighter Future
The Impact of Art Infusion Levels in AI-Generated Advertisements on Consumers’ Aesthetic and Brand Responses
Han Ah Yoo, Haya Elbadawy and Veena Chattaraman
2025-12-18 2025 • Gateway to a Brighter Future
The Coolness of AI-Generated Luxury Ads: Effects of Luxury Purchase Types and Advertising Visuals on Perceived Verisimilitude and Creativity
Sanghee Kim
2025-12-18 2025 • Gateway to a Brighter Future
Sharing the Love: An Exploration of Streetwear Brand Communications on Instagram
Donghoon Shin and Nancy J. Hodges
2025-12-18 2025 • Gateway to a Brighter Future
Beyond the Binary: Gender Labels, Identity, and Brand Love Among Gen Z Consumers
Gargi Bhaduri and Xingqiu Lou
2025-12-18 2025 • Gateway to a Brighter Future
From Pixels to Profits: Generating Ongoing Marketing Value from Fashion NFTs
Ashley Chenn and Erin Cho
2025-12-18 2025 • Gateway to a Brighter Future
The Power of Timing and Depth in Diversity Practices: Strategies to Shape Brand Attitudes and Brand Loyalty
Israt Jahan, Xinlan Jia, Michelle L Childs and Tiffany Machado Blanchflower
2025-12-18 2025 • Gateway to a Brighter Future
From Digital Gatherings to Real-Life Gains: How Fashion Metaverse Platforms Catalyze Brand Loyalty and Psychological Well-Being
Jihyeong Son and Eonyou Shin
2025-12-18 2025 • Gateway to a Brighter Future
Communicating Sustainability in Fashion: The Power of Concrete Language and Message Framing for Environmentally Concerned and Unconcerned Consumers
Farhan Haque and Elena Karpova
2025-12-18 2025 • Gateway to a Brighter Future
Merchandising/Marketing/Retailing: Management
Identifying Target Customers and Marketing Strategies for Local Boutiques
Xiao Tong and Jin Su
2025-12-18 2025 • Gateway to a Brighter Future
PFAS-Free Clothing: How Does It Affect Product Availability?
Sheng Lu and Katie Yasik
2025-12-18 2025 • Gateway to a Brighter Future
How Do Preferred Fiber (PF) Choices Impact Retailers’ Merchandising Strategies for Sustainable Apparel? An Analysis of the European and U.S. Markets
Sheng Lu and Antonina Kulis
2025-12-18 2025 • Gateway to a Brighter Future
Enhancing Omnichannel Shopping Well-being through Human-Machine Interaction: A Self-Determination Theory Perspective
Muzhen Li, Yeonjung Kang and Min-Young Lee
2025-12-18 2025 • Gateway to a Brighter Future
“Must-Have” or “Nice-to-Have”? Enhancing Intentional Readiness to Retail Automation in SMEs Fashion Retailers from Employees’ Perspectives
Xun (Catherine) Sun and Jung E. Ha-Brookshire
2025-12-18 2025 • Gateway to a Brighter Future
Mapping the Emerging Landscape of AI and Generative AI for Customer Engagement in Fashion: A Bibliometric Review
Yanbo Zhang and Chuanlan Chuanlan Liu
2025-12-18 2025 • Gateway to a Brighter Future
Charting Digital Fashion: Categorizing Applications and Navigating Generative AI’s Transformative Impact
Yanbo Zhang, Chuanlan Chuanlan Liu, Sibei Xia and Rui Zhao
2025-12-18 2025 • Gateway to a Brighter Future
From Creepy to Caring: The Effects of AI-Powered Conversational Interfaces on Service Satisfaction
Song-yi Youn and Sejin Ha
2025-12-18 2025 • Gateway to a Brighter Future
When Pictures and Words Match: Impact of Congruity in Online Reviews and its Impact on Apparel Rental
Youngdeok Lee and Sejin Ha
2025-12-18 2025 • Gateway to a Brighter Future
Wearable Technology for Young Children: A Segmentation Study of Parental Values and Product Feature Preferences
Chuanlan Chuanlan Liu and Sibei Xia
2025-12-18 2025 • Gateway to a Brighter Future
Investigating the Relationship between Moral Identity and Consumer Fraudulent Behavior
Amrut Sadachar, Srikant Manchiraju and Arunachalam S.
2025-12-18 2025 • Gateway to a Brighter Future
Text Mining on SHEIN Reviews: Key E-commerce Touchpoints Analysis
Md. Hasan Sheikh and Jin Su
2025-12-18 2025 • Gateway to a Brighter Future
From Interaction to Conversion: The Influence of Streamer Interaction Quality (SIQ) on Consumer Adoption of Live Streaming Commerce
Mohammed Siddique and Angie Lee
2025-12-18 2025 • Gateway to a Brighter Future
Enhancing or Hindering Creativity? The Impact of Generative AI on Workers’ Creative Self-Efficacy
Joohye Hwang and Chae Mi Lim
2025-12-18 2025 • Gateway to a Brighter Future
The Marketplace: Retail Innovation in Partnership with Student Entrepreneurs and Academic Visionaries
Sheri Dragoo, Jeremy Vickers and Lesley Reed
2025-12-18 2025 • Gateway to a Brighter Future
Clicks or Text? How Customer Input Mode and Chatbots’ Response Accuracy Shape Customer Experience for Fashion Brands
Tahseen Tawseef and Wi-Suk Kwon
2025-12-18 2025 • Gateway to a Brighter Future
Unlocking the Potential of Conversational AI as a Sales Agent: Application of Sequential Request Techniques and Message Framing for Persuasion
Mohammed Siddique and Wi-Suk Kwon
2025-12-18 2025 • Gateway to a Brighter Future
An Experiential Learning Approach to Creating a Program-based Retail Store
Tristen P Morrison - Moore and Amy Shane-Nichols
2025-12-18 2025 • Gateway to a Brighter Future
Artificial Intelligence in Retail: A Proposed Framework for Effective AI Integration and Implementation
Fuad Bin Ahmed, Amrut Sadachar and Md Arafat Hossain
2025-12-18 2025 • Gateway to a Brighter Future
Conversational AI with a Personal Touch: Effects of Personalization Distinctiveness and Context
FNU AL-AMIN and Wi-Suk Kwon
2025-12-18 2025 • Gateway to a Brighter Future
Measuring Consumer Perceptions of AI Fashion Customization: Scale Development and Effects on Purchase Intention
Xingqiu Lou, Wenna Han, Hanna Lee and Yingjiao Xu
2025-12-18 2025 • Gateway to a Brighter Future
Does Writing Source Matter? Comparing Human and AI Copywriting Across Apparel Type and Framing Perspective
Yoo Won Min and Byoungho Ellie Jin
2025-12-18 2025 • Gateway to a Brighter Future
Consumers’ Responses to Third-party Certificates in Mobile Shopping Through the Lens of Information Processing Types
Seong Eun Kim and Kyu-Hye Lee
2025-12-18 2025 • Gateway to a Brighter Future
Pedagogy and Professional Development
Immersive Learning: History of Fashion Course
Diana Saiki and Jane Prell
2025-12-18 2025 • Gateway to a Brighter Future
Across Screens and Cultures: Apparel Students’ Perspective on Sustainable Fashion Consumption from a COIL Virtual Exchange
Wijdan A. Tawfiq, Aseel Binhajib, Cosette Joyner Martinez, Elena E Karpova, Irine Davidenko, Trisha Kemerly, Kalyna Pashkevych and Maryna Yatsenko
2025-12-18 2025 • Gateway to a Brighter Future