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2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Charlotte, North Carolina (November 12–16, 2014)
Consumer Behavior
Exploring College Students’ Clothing Fit Perception and Overall Fit Satisfaction in General
Eonyou Shin and Mary Lynn Lynn Damhorst
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
From Objects to Possessions: Development of Meaning in the American Wedding
Emily Hunt and Yoo Jin Kwon
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
The Indian Consumer Experience: Shopping Behavior and the Involvement Construct
Tammy R. Kinley, Bharath M. Josiam and Kirti Dutta
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Toward the Deeper Understanding of Price and Purchase Intention Relationship: The Role of Price Fairness, Consumer Vanity, and Consumer Brand Familiarity Level
Junghwa Son and Byoungho Jin
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Identifying Characteristics of the Tween Fashion Consumer Groups
Ui-Jeen Yu, Hae Jin Gam and Renee Baker
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Are we less beautiful than we think? Illusion about self-physical attractiveness
Hyo Jeong Kang and Ho Jung Choo
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Neuromarketing: A New Approach for Fashion Marketing?
Ian Mull and Seung-Eun Lee
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Exploring the Relationships among the Dimensions of Fast Fashion Consumer-Based Brand Equity
Jin Su
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
The Effect of Price Discount Disconfirmation on Customers’ Perceptions
Jung Eun Lee and Leslie D. Stoel
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Do the Sneakerheads Just Want To Be Like Mike?
Jin Woo Choi and Minjeong Kim
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Understanding Consumption during the Transition to Motherhood: An Exploration of Shopping Orientation among New Mothers
Victoria Brown and Nancy N Hodges
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Service Attributes Available on Mobile Website
Jungmin Yoo, Minjeong Kim and Jung-Hwan Kim
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Poppin’ Tags: How Consumers Communicate Uniqueness with Vintage Clothing
Kathryn Reiley and Kristy A. Janigo
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Religiosity and Store Choice Criteria: Exploring Christian Consumers’ Apparel Shopping Behavior in the United States
Lizhu Davis and Tun-Min (Catherine) Catherine Jai
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and appearance management behaviors through clothing: 20s-30s female plus-size consumers
Jaeil Lee and Mi-Young Choi
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Fashion Philanthropy and Customer Collaboration for Millennial Consumers: The Case of TOMS
Jewon Lyu and Heejin Lim
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Happiness, Power, and Conspicuous Consumption: Do You Want Louis Vuitton More When You Are Happy or Unhappy?
Jayoung Koo and Hyunjoo Im
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
College Students’ Preference and Purchase Intention of Online Customized Sports Shoes
Yuli Liang and Chuanlan Liu
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands
Jinzhao Lu and Yingjiao Xu
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Influences of Fashion Leadership, Preference for Exploratory Behavior, and Need for Cognition on Consumers’ Use of Internal Information and Tolerance for Risk-Taking
Siwon Cho
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Extended Self-Concept and Brand-Related Responses in the Sensory Modality Context
Chae Mi Lim, Seeun Kim and Youn-Kyung Kim
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Is the Price Right? Understanding Eco-friendly Apparel Consumption
Tracie Tung and Hsiou-Lien Chen
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Explaining socially responsible consumer behavior: A meta‐analytic review of theory of planned behavior
Tae-Im Han and Leslie D. Stoel
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Consumer Compulsive Buying and Hoarding in a World of Fast Fashion
Kathleen Higgins, Tammy R. Kinley, Christy Crutsinger and Jessica Strubel
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
The World’s Most Connected Apparel Consumers: Profiling Online Social Consumers
Hyejune Park
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Influences on Vietnamese Consumers’ Preference for US Clothing Brands
Jaeha Lee and Minhthu Jill Nguyen
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
The role of cause involvement, attitude toward cause-related marketing and perceived motivations in predicting consumers’ intentions to participate in a CRM campaign
Beth Meyers
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Using Theory of Planned Behavior to Explain Consumers’ Intention to Purchase Slow Fashion Apparel
Arlesa Shepard and Sanjukta Pookulangara
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Attitudes and Behaviors Related to Provocative Clothing Advertisements
Nancy J. Rabolt, Kaley Rider, Shawn Haley and Amanda De Guzman
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Influence of Design, Workmanship, and Familiarity on Consumer Perceptions of Country-of-Origin Apparel Brands: A Study of U.S., China, and Japan
Hye-Shin Kim, Eunyoung Shin, An Cheng and Sharron Lennon
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Understanding College Students’ Attitudes toward Made in USA Apparel Products: Exploration of Projective Techniques
Ruoh-Nan (Terry) Yan and Miranda Podmore
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
The Effect of Brand Extension Strategy and Brand Level on Urgency to Buy and Brand Dilution
Michelle L. Childs and Byoungho Jin
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Consumers with Visual Impairments: Impacts of Self-Efficacy and Public Self-Consciousness on Their Clothing Selection Motivations
Hyo Jung (Julie) Jung Chang, Jennifer Yurchisin and Nancy N Hodges
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Corporate Social Responsibility: A Case Study of San Francisco’s Apparel Procurement
Alexandria Swanson, Nancy J. Rabolt and Ivana Markova
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
An Investigation of Socially Responsible Consumers’ Behavior in Thrift Stores
Jennifer Yurchisin, Hongjoo Woo and Kittichai Watchravesringkan
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Generational Cohort Groups’ Hedonic and Utilitarian Attitudes Toward Shopping for Home Furnishings Case Goods
Katherine Annette Burnsed, Nancy Nelson Hodges and Michael B. Moody
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Collaborative Consumers: Meaning of Sharing, Renting, and Swapping Online
Jung Mee Mun
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Determinants of Consumer Intention for Mobile Coupon Redemption
Eunju Yoon, Hyunjoo Im and Young Ha
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions
Hye-Shin Kim and Michelle Ma
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Brand Perception and Repurchase Intent in Online Apparel Shopping
Jessie Chen-Yu, Siwon Cho and Dris Kincade
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
What Do Tweens Think about Fashion Apparel Brands? An Exploration of Tween’s Perceptions about Brand Personality
Deborah C. Fowler, Hyo Jung (Julie) Jung Chang and Halie David
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
A framework for classifying the content of online reviews of formalwear rented online
Ellen McKinney and Eonyou Shin
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Developing an Attitudinal Model of Viral Marketing Acceptance: Moderating Effects of Consumer Traits and Situational Factors
Caroline Kobia and Chuanlan Liu
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Showrooming, Webrooming, and User-Generated Content Creation: The Moderating Effect of SoLoMo
Ju-Young M. Kang
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Creative Design: Graduate
Elytra
Lauren Ashley Ude and Marian O'Rourke-Kaplan
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Magnolia
Heajoo Lee
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Raining Dream
Yuxiao Zhang
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!
Romantic in Different Ways
Chanjuan Chen
2014-01-01 2014 • Strengthening the Fabric our our Profession, Association, Legacy and Friendships!