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2015 • Celebrating the Unique
Santa Fe, New Mexico (November 9–13, 2015)
Historic
History of the Southern Apparel and Textile Industry: Through the Photographer's Lens
Doris H. Kincade, Peggy P. Quesenberry and Elizabeth H. Dull
2015-11-11 2015 • Celebrating the Unique
Merchandising/Marketing/Retailing: Branding
Investigation of Micro-blogging marketing strategy of Fashion brand: via big data and machine learning methodology
Ruirui Zhang, Shan Xue and Leslie D. Burns
2015-11-13 2015 • Celebrating the Unique
User-generated Content across Social Media: An Apparel vs. Service Brand Comparison
Songyee Hur and Sejin Ha
2015-11-12 2015 • Celebrating the Unique
Let Me Tell You a Story!: Effects of Electronic Word-of-Mouth on Brand Value Co-Creation and Brand Trust in Social Media
Christin Seifert and Wi-Suk Kwon
2015-11-12 2015 • Celebrating the Unique
How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"?
Sanuwar Rashid and Wi-Suk Kwon
2015-11-12 2015 • Celebrating the Unique
Consumers' Narrative Transportation on Social Media: A Study of Instagram of Fashion Brands
Ran Huang, Sejin Ha and Jee-Sun Park
2015-11-12 2015 • Celebrating the Unique
Is Made-in-USA Branding Strategy Effective? The Influence of Consumers' Brand Expectations
Gargi Bhaduri
2015-11-13 2015 • Celebrating the Unique
Why we hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook
Whitney Ginder and Wi-Suk Kwon
2015-11-13 2015 • Celebrating the Unique
Predicting Consumer Adoption of QR Code Stores for Apparels across Times of Use Experience
Wanmo Koo and Eunjoo Young Kim
2015-11-13 2015 • Celebrating the Unique
Brand Personality, Consumer Satisfaction and Loyalty: A Perspective from Denim Jeans
Jin Su and Xiao Tong
2015-11-11 2015 • Celebrating the Unique
Impact of Consumers' Risk Perceptions to Product Performance on Channel Usage Behavior in Relation to Online Apparel Shopping
Ui-Jeen Yu and Eun-Joo Cho
2015-11-11 2015 • Celebrating the Unique
Enticed by Group Buying Deals? Effects of Group Buying Websites on Impulsive Buying
Soo Kyoung Kim and Minjeong Kim
2015-11-11 2015 • Celebrating the Unique
Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration
Ran Huang and Sejin Ha
2015-11-11 2015 • Celebrating the Unique
Relationship between Experience Economy Dimensions and Perceived Experiential Value in the Context of Indian Shopping Malls
Amrut Sadachar and Ann Marie Fiore
2015-11-11 2015 • Celebrating the Unique
The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands
Eunjoo Cho, Ui-Jeen Yu and Ann Marie Fiore
2015-11-11 2015 • Celebrating the Unique
Customer Interface Design for Co-Creation in the Social Era
Ju-Young M. Kang
2015-11-11 2015 • Celebrating the Unique
Exploring the Determinants of Influential eWOM in Virtual Communities: An Empirical Study
Yizhuo Chen and Yingjiao Xu
2015-11-11 2015 • Celebrating the Unique
Consumer Response to Exterior Atmospherics at a University-Branded Merchandise Store
Karen H. Hyllegard, Jennifer Paff Ogle, Ruoh-Nan Yan and Kevin Kissell
2015-11-11 2015 • Celebrating the Unique
The Effect of Sensory Visual Presentations on Consumer's Buying Decisions: A fMRI Study
Tun-Min Catherine Jai, Dan Fan, Weidong Cai and Forrest S. Bao
2015-11-11 2015 • Celebrating the Unique
Can Visual Quality of Websites Affect Time Perception?
Hyunjoo Im and Young Ha
2015-11-11 2015 • Celebrating the Unique
Omni-Channel Purchase Journey with Multi-Device Paths
Su Lun Novikoff, Caitlen Schmidt and Ju-Young M. Kang
2015-11-11 2015 • Celebrating the Unique
Cross-Cultural Validation of a Fashion Brand Image Scale
Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell
2015-11-11 2015 • Celebrating the Unique
What do consumers think about widespread fashion counterfeits? A Q-methodological analysis of the diverse viewpoints
Seung-Hee Lee, Kyangho Jung, Jonghwan Eun and Jane E. Workman
2015-11-11 2015 • Celebrating the Unique
The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision
Eonyou Shin, Ling Zhang, Chanmi Gloria Hwang and Fatma Baytar
2015-11-11 2015 • Celebrating the Unique
Does Gender Matter: An Exploratory Study of Influence of Cybersecurity, Privacy, and Trust on Purchase Intention
Sanjukta Pookulangara
2015-11-11 2015 • Celebrating the Unique
Brand Charisma: Word-Of-Mouth and Gender
Seung-Hee Lee, Jane E. Workman and Kyangho Jung
2015-11-11 2015 • Celebrating the Unique
Exploring small businesses' perceived importance, benefits and challenges of B2B networking
Hyejeong Kim, Sang-Eun Byun, Siyuan Han and Carol Centrallo
2015-11-11 2015 • Celebrating the Unique
The Effectiveness of Facebook Ads - An Experiment with a Small Business
Runying Chen
2015-11-11 2015 • Celebrating the Unique
Merchandising/Marketing/Retailing: Management
Factors Influencing Consumers' Intention to Engage in International Online Outshopping: A Comparison of US and Indian Consumers' Outshopping Intention at Chinese e-tailers
Bharath Ramkumar, Byoungho Jin and Wendy Hsiao-Chun Chou
2015-11-13 2015 • Celebrating the Unique
Perceived Corporate Hypocrisy: Management Inconsistencies in the U.S. Retail Industry
Saheli Goswami and Jung E. Ha-Brookshire
2015-11-13 2015 • Celebrating the Unique
How to Reduce Employee Turnover Intention in Retail Environment? Role of Off-the-Job Embeddedness
Stacy Lee and Jung E. Ha-Brookshire
2015-11-13 2015 • Celebrating the Unique
The Impact of Service Recovery Communication Channel on Perceived Quality of Service Recovery and Consumer Behavior
Na Young Jung and Yoo-Kyoung Seock
2015-11-13 2015 • Celebrating the Unique
The Evolving Customer Experience: Consumer Response to 'Storied' Fashion Products
Ji Young Lee and Kim K.P. Johnson
2015-11-11 2015 • Celebrating the Unique
Gender Differences in Consumer-Retailer Relationship Building via Retail Store Attributes
Ran Huang, Sejin Ha and Joohyung Park
2015-11-11 2015 • Celebrating the Unique
How Other Shoppers and Shopping Motives Shape Shopping Behavior
Sejin Ha and Hyunjoo Im
2015-11-11 2015 • Celebrating the Unique
Pedagogy and Professional Development
Color-coding rubrics for increased effectiveness
Sherry Schofield
2015-11-11 2015 • Celebrating the Unique
Criteria Decision Matrix Applied to Pedagogy: A Pilot Study for Fashion Art Studio
Adriana Gorea and Katya Roelse
2015-11-12 2015 • Celebrating the Unique
A University and Community Partnership for Enhancing Rural Business Performance and Sustainability: The Iowa Retail Initiative
Linda S. Niehm, Jessica L. Hurst and Hui Tan
2015-11-12 2015 • Celebrating the Unique
FUNctional Design: Exploring Design for Disability in a Childrenswear Course
Martha L. Hall and Michele A. Logo
2015-11-13 2015 • Celebrating the Unique
Student and faculty perceptions of online clothing and textile courses
Genna Reeves-DeArmond, Jennifer Mower and Keith Nishida
2015-11-12 2015 • Celebrating the Unique
Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development
Mun-young Kim, Hyun-jin Cho and Eunah Yoh
2015-11-11 2015 • Celebrating the Unique
Apparel and Textiles Education: A Case for Rural-Urban Interface
Alyssa Dana Adomaitis and Diana Saiki
2015-11-12 2015 • Celebrating the Unique
Global Competence and Sustainability in the Apparel and Textile curriculum
Kim H. Y. Hahn, Yoon Jin Ma and Qiong Tao
2015-11-12 2015 • Celebrating the Unique
Making Connections: Linking Course Concepts with Industry Practices Through Pinterest
Michelle L. Childs and Jennifer Yurchisin
2015-11-11 2015 • Celebrating the Unique
Developing Soft Skills through Multi-Disciplinary Cooperative and Situated Learning
Siwon Cho, Laura Morthland, Laura K. Kidd and Shelby Adkinson
2015-11-13 2015 • Celebrating the Unique
Redesigning Medical Uniforms in a Junior Level Collaborative Studio
Injoo Kim and Brooke Brandewie
2015-11-13 2015 • Celebrating the Unique
The Needs for Interdisciplinary Collaborations for Preparing Future Fashion Technocrats
Deepika Raj and Jung E. Ha-Brookshire
2015-11-12 2015 • Celebrating the Unique