2020 • Pivoting for the Pandemic

Virtual Conference (November 18-20, 2020)

Keynotes, Special Sessions, and Workshops


Pre-conference Workshop: Writing the TAPAC Self-Study Report

Andrew Reilly, Carol Warfield, Kathleen Rees, Tammy R. Kinley, Cynthia L Istook, Rinn Cloud, Leigh Southward, Elizabeth Bye, Farrell Doss, Keunyoung Oh and Kim Y. Hiller

2020-12-28 2020 • Pivoting for the Pandemic

TAPAC Accreditation Reviewers: Tips and Best Practices for the Accreditation Review Preparation, Process, and Report

Andrew Reilly, Carol Warfield, Kathleen Rees, Rinn Cloud, Tammy R. Kinley, Sherry Schofield and Elizabeth Bye

2020-12-28 2020 • Pivoting for the Pandemic

Elevating and Evaluating Curatorial Scholarship

Denise Nicole Green, Kelly L. Reddy Best, Linda Welters, Katie Knowles, Claire Nicholas, Marilyn Revell Delong, Astrid Vidalon Shields, Alyssa Smith, Caren Oberg and Heather Striebel

2020-12-28 2020 • Pivoting for the Pandemic

Elevate to Innovate: Finding Innovative Ways to Incorporate Diversity and Inclusion into the Textile and Apparel Curriculum

Beth Myers, Alexandra L Howell, Kelly L. Reddy-Best and Eulanda A. Sanders

2020-12-28 2020 • Pivoting for the Pandemic

Consumer Behavior


Why Collaborative Apparel Consumption is Gaining Popularity? An Empirical Study of U.S. Gen Z Consumers

Lindsay McCoy, Yuanting Wang and Ting Chi

2020-12-28 2020 • Pivoting for the Pandemic

Story Makes a Difference: The Effects of Providing Product History in Promoting Circular Fashion Among Consumers

Hongjoo Woo, Naeun Lauren Kim and Bharath Ramkumar

2020-12-28 2020 • Pivoting for the Pandemic

Impulse Self-Gifting Behavior: An Exploration of Contexts, Motivations, and the Role of Self-Control

Sukyung Seo and Nancy J. Hodges

2020-12-28 2020 • Pivoting for the Pandemic

Building Millennial’s Brand Loyalty via Social Media Engagement: A Perspective of Co-creation Value

Julie Renee Wiegand, Hanna Lee and Yingjiao Xu

2020-12-28 2020 • Pivoting for the Pandemic

Fashion Consumers’ Perception and Adoption of Virtual Fitting Rooms (VFRs): A Perspective of Regulatory Focus

Hanna Lee, Yingjiao Xu and Anne Porterfield

2020-12-28 2020 • Pivoting for the Pandemic

The Effect of Price Transparency on Brand Perception and Purchase Intention

Xiao Tong and Jin Su

2020-12-28 2020 • Pivoting for the Pandemic

Identifying Key Factors Affecting Customer Loyalty in a Local Retailing Context

Jacqueline Nicole Parr and Hye-Young Kim

2020-12-28 2020 • Pivoting for the Pandemic

The Emergence of Online Visual Product Reviews: Conceptualizing Needs and Approaches to Analyzing User Generated Photography

Kassandra Ross and Young-A Lee

2020-12-28 2020 • Pivoting for the Pandemic

Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults

Nasif Mahmood and Young-A Lee

2020-12-28 2020 • Pivoting for the Pandemic

Exploring Chinese Consumer Traits of Using Clothing Subscription Rental Service

Mon Thu A Myin, Huicheng Jeff Wu, Haina Shen and Jin Su

2020-12-28 2020 • Pivoting for the Pandemic

Influence of Social Acceptability and Product Attributes on Consumers’ Attitude and Intention of Using Smart Apparel

Sonia Bakhshian and Young-A Lee

2020-12-28 2020 • Pivoting for the Pandemic

Are Return Policies Viewed the Same Way? U.S. and Chinese Consumer Perceptions of Return Policy and Perceived Risk

Hye-Shin Kim and Yanan Yu

2020-12-28 2020 • Pivoting for the Pandemic

Investigating the Link between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior

Jong Geun Lee and Amrut Sadachar

2020-12-28 2020 • Pivoting for the Pandemic

No Regrets? An Exploration of Consumer Experiences with Impulse Self-Gifting

Sukyung Seo and Nancy J. Hodges

2020-12-28 2020 • Pivoting for the Pandemic

An Assessment of Experiential E-Commerce Apparel Websites and Psychological Personality Traits among Females

J'den Williams and Lori Rothenberg

2020-12-28 2020 • Pivoting for the Pandemic

Are Cosmopolitan Consumers Also Sustainable Apparel Consumers? A Conceptual Framework of the Impact of Consumer’s Cosmopolitan Orientation on Sustainable Apparel Consumption

Maria Gil Del Altcazar and Jin Su

2020-12-28 2020 • Pivoting for the Pandemic

Social Media Information Search Behavior in Consumption Decisions: Consumer Segmentation and Discriminant Factors

Jae Youn Chang and Wi-Suk Kwon

2020-12-28 2020 • Pivoting for the Pandemic

Sponsorship Disclosure and Third-Party Revelation of Instagram Influencer Advertising: Impact on The Brand and The Influencer

Sanaz Einollahi and Wi-Suk Kwon

2020-12-28 2020 • Pivoting for the Pandemic

Do Consumers Believe Product Reviews on Instagram? Comparing Review Source Type: Acquaintances and Social Media Influencers.

Jihyun Sung and Wi-Suk Kwon

2020-12-28 2020 • Pivoting for the Pandemic

Motivation and Technology Acceptance Model (TAM) Variables Affecting Social Media Usage by Market Mavens for Fashion-Related Information Provision

Angie Lee and Ann Marie Marie Fiore

2020-12-28 2020 • Pivoting for the Pandemic

Mirror, Mirror, How Do I Look in the Outfit? Exploring Consumers’ Preferences of Using a Magic Mirror in Apparel Shopping.

Md Nakib Ul Hasan and Chunmin Lang

2020-12-28 2020 • Pivoting for the Pandemic

Does Experience Matter? Understanding the Changes of Consumers’ Evaluation After Using an Online Apparel Mass Customization System

Yuli Liang and Chuanlan Liu

2020-12-28 2020 • Pivoting for the Pandemic

The Men’s Plus Size Apparel Market: Bigger, but Not Better

Melissa Lynne Thompson and Ellen Carol McKinney

2020-12-28 2020 • Pivoting for the Pandemic

Lifestyle Segmentation for Older Fashion Consumers Using Latent Class Analysis

Kyuree Kim, Joseph Kim and Ann Marie Marie Fiore

2020-12-28 2020 • Pivoting for the Pandemic

Consumer Shopping Value in Using Curated Fashion Subscription: The Case of Stitchfix.com

Rakib Hasan and Chuanlan Liu

2020-12-28 2020 • Pivoting for the Pandemic

Are Fashion Consumers Willing to Take Risks to Purchase A New Fashion Technology Product?

Yuli Liang, Seung-Hee Lee and Jane E. Workman

2020-12-28 2020 • Pivoting for the Pandemic

“I’m Not a Doctor, But I Can Sew a Mask”: An Evaluation of Social Media Messages Regarding Home Sewing PPE for the COVID-19 Pandemic of 2020.

Addie K Martindale, Charity Calvin Armstead and Ellen Carol McKinney

2020-12-28 2020 • Pivoting for the Pandemic

Too Many Choices? Consumer Behavior in Fast Fashion Stores

Joohye Hwang, Tracie Tung and Hira Cho

2020-12-28 2020 • Pivoting for the Pandemic

Equity Matters: The Role of Sponsored Athletic Apparel in Collegiate Athletic Programs

Rachel Lynn Rose and Nancy J. Hodges

2020-12-28 2020 • Pivoting for the Pandemic

The Kobe Bryant Effect: Celebrity Death, Consumer Grief and Product Attachment

Rachel Lynn Rose and Elena E Karpova

2020-12-28 2020 • Pivoting for the Pandemic

The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands

Haylie Hicks, Deborah C. Fowler, Hyo Jung (Julie) Julie Chang and Tun-Min Catherine Jai

2020-12-28 2020 • Pivoting for the Pandemic

A Typology of Online Shopping Consumers and Its Relation to Online Shopping Perception and Obsession

Hyo Jung (Julie) Julie Chang, Jieon Dokko, Jaehan Min and Mohammad Abu Nasir Rakib

2020-12-28 2020 • Pivoting for the Pandemic

Sponsored Posts from Instagram Influencers and Purchase Intentions: The Mediating Role of the Perceived Value of Sponsored Posts

Ishani Ishani and Yoo-Kyoung Seock

2020-12-28 2020 • Pivoting for the Pandemic

Impact of Sustainability Consciousness on Slow Fashion Behavior

Yoo-Kyoung Seock and Jeongah Shin

2020-12-28 2020 • Pivoting for the Pandemic

You Could Do It Better! Consumer Negative Responses toward Moral Crisis in the Fashion Industry

Song-yi Youn and Anna Moritz

2020-12-28 2020 • Pivoting for the Pandemic

The Effects of Consumers’ Perceptions of 3D Virtual Garments on Online Purchase Intention

Stephanie shaneyfelt, Kittichai Watchravesringkan, Melanie Carrico and Trisha Kemerly

2020-12-28 2020 • Pivoting for the Pandemic

What Impacts Consumers to Value Secondhand Apparel? A Consumer Theory Study Background

Sanaz Einollahi and Seeun Kim

2020-12-28 2020 • Pivoting for the Pandemic

The New Face of Mimicry Consumption Behavior

Jeongah Shin and Yoo-Kyoung Seock

2020-12-28 2020 • Pivoting for the Pandemic

Too Many Choices? Consumer Behavior in Fast Fashion Stores

Joohye Hwang, Tracie Tung and Hira Cho

2020-12-28 2020 • Pivoting for the Pandemic

Stompin’ in My Air Force Ones: An Investigation Into the Sneaker Resale Market

Kelcie Slaton and Sanjukta Pookulangara

2020-12-28 2020 • Pivoting for the Pandemic

It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience?

Karli Scott, Tun-Min Catherine Jai and Hyo Jung (Julie) Julie Chang

2020-12-28 2020 • Pivoting for the Pandemic

Exploring the Parasocial Impact of Nano, Micro and Macro Influencers

Maureen Lehto Brewster and Jewon Lyu

2020-12-28 2020 • Pivoting for the Pandemic

Creative Design: Graduate


Wearing Many Hats: A Green Approach to Accessories Design

Mona Maher and Rachel Anderson

2020-12-28 2020 • Pivoting for the Pandemic

Adaptive Casual Shoe for Ankle Foot Orthotic Users

Julie Orlando, Adriana Gorea, Katharine Orlando and Michele Lobo

2020-12-28 2020 • Pivoting for the Pandemic

Shelter In Place: Convertible Poncho

Jessie Silbert

2020-12-28 2020 • Pivoting for the Pandemic

Also a part of:

Collection: Creative Design Award Recipients

Application of Virtual Reality Technology to Inspire Apparel Design

Samirah Mohammed Ali Alotaibi and Sandra Starkey

2020-12-28 2020 • Pivoting for the Pandemic