-
2019 • Risk and Reward
Las Vegas, Nevada (October 25–29, 2019)
Merchandising/Marketing/Retailing: Branding
Is Honesty the Best Policy? Examining the Role of Price and Supply Chain Transparency in Fashion Marketing
Lori Rothenberg and Naeun Lauren Kim
2019-12-15 2019 • Risk and Reward
Fashion Design Piracy and Consumers’ Brand Perceptions: The Case of Corporate Copying of Independent Fashion Designers
Hongjoo Woo, Kassandra Ross and Wi-Suk Kwon
2019-12-15 2019 • Risk and Reward
Easy to Follow a Fashion Trendsetter on Social Media but It’s Hard to Become One
Jane E. Workman, Seung-Hee Lee and Yuli Liang
2019-12-15 2019 • Risk and Reward
Do I Know You? Impact of Consumers’ Brand Schema and Brand Familiarity on Brand Affect and Attitude for Pro-Environmental Messages
Gargi Bhaduri
2019-12-15 2019 • Risk and Reward
Brand Personalities and Sexuality in Luxury Fashion Advertisements
Alyssa Dana Adomaitis and Diana Saiki
2019-12-15 2019 • Risk and Reward
An Influencer Like Me: Does Influencer Social Status Matter?
Do Yuon Kim and Hye-Young Kim
2019-12-15 2019 • Risk and Reward
Merchandising/Marketing/Retailing: Management
Traditional Versus Big-Data Based Fashion Trend Forecasting: An Examination Using WGSN and EDITED
Mikayla DuBreuil and Sheng Lu
2019-12-15 2019 • Risk and Reward
The Choice of Channel for Social Media Advertising by Apparel Firms: The Perspective from Institutional Isomorphism
Jing Sun and Ting Chi
2019-12-15 2019 • Risk and Reward
The Benefit-Risk Trade-Off in Consumers’ Decision to Opt-In Location-Based Advertising
Jinhee Han, Mohammad Shahidul Kader and Wi-Suk Kwon
2019-12-15 2019 • Risk and Reward
Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective
Kelcie Slaton and Niehm S. Linda
2019-12-15 2019 • Risk and Reward
Perceptions of Apparel Retailers’ Culture Based on Employees’ Style of Dress Featured on Corporate Recruitment Websites
Jennifer Yurchisin, Sasikarn Cook, Areti Vogel and Hyo Jung (Julie) Julie Chang
2019-12-15 2019 • Risk and Reward
Omni-Channel Retailing in the Fashion Industry: A Literature Review of Empirical Evidences
Ting Chi and Yini Chen
2019-12-15 2019 • Risk and Reward
I’m Afraid to Checkout by Myself: Self Service Technology Encounters Among Korean Consumers in Fashion Retail Store
Inhwa Kim, Jinsu Park, Songmee Kim, Sunyang Park and Yuri Lee
2019-12-15 2019 • Risk and Reward
Factors Leading to Success for Entrepreneurs in the Chinese Online C2C Market
Rui Li, Te-Lin Chung and Ann Marie Marie Fiore
2019-12-15 2019 • Risk and Reward
Enhancing Store Experience for Small to Medium Enterprises through Virtual Reality
Byoungho Ellie Jin, Gwia Kim, Marguerite Moore and Lori Rothenberg
2019-12-15 2019 • Risk and Reward
Consumers’ Adoption of Fashion Robot Advisers: A Joint-Network Analysis
So Young Song and Youn-Kyung Kim
2019-12-15 2019 • Risk and Reward
Consumer Evaluation of Mobile AR Applications for Shopping: Focusing on 3D Authenticity
Bomi Lee and Sejin Ha
2019-12-15 2019 • Risk and Reward
Chinese Consumers’ Adoption Behaviors Toward Virtual Fitting Rooms: From the Perspective of Technology Acceptance Model
Ailin Li and Yingjiao Xu
2019-12-15 2019 • Risk and Reward
Antecedents and Moderating Factors for Consumers’ Adoption of Fashion Subscription
Qiong Tao and Yingjiao Xu
2019-12-15 2019 • Risk and Reward
An Exploratory Study of Consumer Satisfaction and Purchase Behaviors for Fashion Subscription-Based Online Services (SOS)
Erica Spurgeon and Niehm S. Linda
2019-12-15 2019 • Risk and Reward
Addressing the Contamination Issue in Fashion Sharing: Does Ownership Type of Shared Goods Matter?
Byoungho Ellie Jin and Naeun Lauren Kim
2019-12-15 2019 • Risk and Reward
Pedagogy and Professional Development
What Did People Wear to the March for Science?: Social Change and Design Education
Kristy A. Janigo, Mee Jekal and Theresa Lastovich
2019-12-15 2019 • Risk and Reward
Use What You Have: Cross-Campus Collaboration for Effective Teaching
Gretchen Higginbottom, Lizhu Davis and Vang Vang
2019-12-15 2019 • Risk and Reward
Use of Student Peer Review in a Writing-Intensive Fashion Course
Jung-ha Yang
2019-12-15 2019 • Risk and Reward
The Uniform Project Reimagined: An Introduction to Sustainable Fashion for Undergraduate Students
Alexandra L. Howell
2019-12-15 2019 • Risk and Reward
The Comparison of Fashion Entrepreneurship Motivations, Skills, and Traits between the US and Korean College Students
Hyeon Jeong Cho, Hyo Jung (Julie) Julie Chang, Junghwa Son and Sojin Jung
2019-12-15 2019 • Risk and Reward
Textile Curriculum Development Model: Creating Continuity in Textile Education via Microscopic Fiber Identification
Ivana Markova
2019-12-15 2019 • Risk and Reward
Textile and Apparel Curriculum Development for Sustainability Education
Brenda Shaffer, Huantian Cao, Kelly Cobb, Marsha A. Dickson and Shameeka Jelenewicz
2019-12-15 2019 • Risk and Reward
Teaching Virtual Technology through Industry Collaboration: An Assessment of Pedagogical Process and Outcomes
Kittichai Watchravesringkan, Nancy Nelson Hodges, Seoha Min, Sukyung Seo and Youngji Lee
2019-12-15 2019 • Risk and Reward
Teaching Textile Design to Merchandising Students
Sara Jablon-Roberts
2019-12-15 2019 • Risk and Reward
Teaching Textile Design to Merchandising Students
Sara Jablon-Roberts
2019-12-15 2019 • Risk and Reward
Teaching Retail Math to Generation Z: A Student-Centered Approach to Retail Math
Caroline Kopot and Jaleesa Reed
2019-12-15 2019 • Risk and Reward
Stimulating Creative Thinking: Project Based Learning to Design Fashionable Adaptive Clothing
May Chae
2019-12-15 2019 • Risk and Reward
Re-designing Fashion Design Curricula for a New Generation of Learners
Brooke Brandewie and Injoo Kim
2019-12-15 2019 • Risk and Reward
Redefining Gender in the Classroom
Alyssa Dana Adomaitis and Diana Saiki
2019-12-15 2019 • Risk and Reward
Pedagogical Guidance to Educators in Teaching a Sneaker Design in a Fashion Design Program
Changhyun Nam and Eulanda A. Sanders
2019-12-15 2019 • Risk and Reward
It Is About the Time! Incorporate Entrepreneurship Education in Fashion Merchandising Curriculum
Lizhau Davis, Li Zhao and Dean Davis
2019-12-15 2019 • Risk and Reward
Innovative Teaching for Real-World Capstone Experience in Apparel Production
Sabrina Huynh, Saemee Lyu and Muditha Senanayake
2019-12-15 2019 • Risk and Reward
Implementing Community-Based Service Learning in the Textiles Classroom: Blue Jeans Go Green Denim Sustainability Project
Brooke Garringer and Meredith McQuerry
2019-12-15 2019 • Risk and Reward
Future Proofing Your Department
Christy Ann Crutsinger and Jana M Hawley
2019-12-15 2019 • Risk and Reward
Fostering Creativity in Student Oral Presentations: A Case for Mood Boards as an Alternative to Power Point
Amber Chatelain
2019-12-15 2019 • Risk and Reward
Flipping the Classroom in Introductory Apparel Studies
Amber Chatelain
2019-12-15 2019 • Risk and Reward
Facilitating Data Literacy and Critical Thinking Through Utilizing Open Data Resources in the Textiles and Apparel in the Global Economies Course
Haesun Park-Poaps
2019-12-15 2019 • Risk and Reward
Effect of Customizable Interactive Online Learning Tools on Students’ Engagement in the Learning Process: Flow and Utilitarian/Hedonic Values
Hyunjoo Im and Young Ha
2019-12-15 2019 • Risk and Reward
Digital Closets – An Engaging Method of Teaching Wardrobe Basics to Adults With Intellectual and Developmental Disabilities
Elizabeth Newcomb Hopfer, Lauren San Diego, Jo'ell Maree, Meeshay Williams Wheeler, Heather Colleran and Devona L Dixon
2019-12-15 2019 • Risk and Reward
Developing High Impact Practices (HIPs) in University Internship Courses
Kathleen R. Smith
2019-12-15 2019 • Risk and Reward
Design Scholarship Practices: Analysis of ITAA Professionals’ Design Abstracts and Dissemination from 1999 to 2017
Helen Sumin Koo, Seoha Min and Young-A Lee
2019-12-15 2019 • Risk and Reward