2025 • Gateway to a Brighter Future
Keynotes, Special Sessions, and Workshops
Graduate Programs in Textiles and Apparel and TAPAC: A Panel Discussion of Issues, Trends, and Opportunities
Nancy J. Hodges, Bruce Cameron, Young-A Lee, Song-yi Youn and Carol Warfield
2025-12-18 2025 • Gateway to a Brighter Future
Using Archetypes in Design Sprints to Inspire Product Development
Millie Yates, Sandra Tullio Pow, Cesar Marquez-Chin, Kirsten Schaefer, Megan Strickfaden and Kanishka Kumar
2025-12-18 2025 • Gateway to a Brighter Future
Consumer Behavior
The Revival of Made-to-Order Luxury: Exploring Consumer Attitudes
Sanjukta Pookulangara and Kelcie Slaton
2025-12-18 2025 • Gateway to a Brighter Future
Why Do Cosmopolitans Go Green? Investigating the Role of Self-Expressiona and Need-for-uniqueness
Jonghan Hyun and Swagata Chakraborty
2025-12-18 2025 • Gateway to a Brighter Future
Why Do Cosmopolitans Go Green? Investigating the Role of Self-Expression and Need-for-uniqueness
Jonghan Hyun and Swagata Chakraborty
2025-12-18 2025 • Gateway to a Brighter Future
Bridging Resale and Reduction: Investigating How Acceptance of Pre-Owned Fashion Deters New Purchases
Sujun Liu and Chuanlan Liu
2025-12-18 2025 • Gateway to a Brighter Future
Understanding Consumer Responses to Virtual Reality Fashion Shows Through the S-O-R Framework
Xiaohan Lin, Yingjiao Xu and Chanmi Hwang
2025-12-18 2025 • Gateway to a Brighter Future
Does Anthropomorphic Language Make Virtual Influencers More Relatable?: The Interplay of Anthropomorphic Cues and Identity Disclosure on Emotional Contagion
Rachel Easther Lim and Hyejune PARK
2025-12-18 2025 • Gateway to a Brighter Future
Pushed by Publicity, Guided by Influencers, and Driven by Consciousness: How Young Consumers Transition to Sustainable Fashion
Md. Rafiqul Islam Rana and Hanna Lee
2025-12-18 2025 • Gateway to a Brighter Future
Identifying and Characterizing Potential Hemp Fashion Consumers: A Supervised and Unsupervised Statistical Learning Approach
Yanbo Zhang, Chuanlan Chuanlan Liu, Sibei Xia and Bruce Cameron
2025-12-18 2025 • Gateway to a Brighter Future
Exploring User Intentions Toward Smart Health-Sync Apparel for Diabetes and Mobility Support Using Technology Acceptance Model Approach
SM Rakifull Alam, FARHANA MOMOTAZ, Juyoung Lee and Caroline Kobia
2025-12-18 2025 • Gateway to a Brighter Future
Brand Creativity Under Threat: Focusing on AI-Caused Intellectual Property Conflicts
Md Rokibul Hasan and Song-yi Youn
2025-12-18 2025 • Gateway to a Brighter Future
Exploring the U.S. Market for Locally Made Textile and Apparel Products: Retailer and Consumer Insights
Md Rokibul Hasan and Debanjan Das
2025-12-18 2025 • Gateway to a Brighter Future
Deciphering ‘Dupe’: Cross-Cultural Interpretation between Western and Korean Consumers
Youngdeok Lee and Sejin Ha
2025-12-18 2025 • Gateway to a Brighter Future
Factors Impacting Saudi Women's Adoption of Non-Traditional Dress for Public Settings During a Time of Cultural Transition
Rawan Alghamdi and Ann Marie Marie Fiore
2025-12-18 2025 • Gateway to a Brighter Future
More Than Just Hair: Exploring Motivations, Benefits, and Challenges of Natural vs. Synthetic Hair
Sukyung Seo and Bridgett Clinton-Scott
2025-12-18 2025 • Gateway to a Brighter Future
Green Purchase Intention and Green Brand Loyalty: Unveiling the Impact of Sustainability Awareness, Peer Discussion, and Status Consciousness
Khirul Basar Mim, Tunmin (Catherine) Jai and Ragul Senthil
2025-12-18 2025 • Gateway to a Brighter Future
“Less is More”: A Systematic Literature Review on Capsule Wardrobes and Minimalist Fashion
Rakesh Salian, Ann Marie Marie Fiore and Howie Qu
2025-12-18 2025 • Gateway to a Brighter Future
Beyond Beauty: How Model Attractiveness and Perceived Similarity Influence Purchase Intention
Hsiu-Ju Yang
2025-12-18 2025 • Gateway to a Brighter Future
The Impact of AI Usage on Perceived Originality, Trust and Purcase Intention: A Serial Mediation Analysis
Songmee Kim, Ashley Chenn and Erin Cho
2025-12-18 2025 • Gateway to a Brighter Future
Understanding Gen Z Females' Perception of Sustainable Apparel Quality
Saba Mohammadzadeh and Jihyun Kim
2025-12-18 2025 • Gateway to a Brighter Future
Enhancing Young Consumers’ Trust and Engagement in M-Commerce Through Brand Value Perceptions of Secondhand Luxury Goods
Changhyun (Lyon) Nam, Seung-Hee Lee and Evita Ilushenko
2025-12-18 2025 • Gateway to a Brighter Future
Classification of AI Recommendation Systems in Fashion Retail: From the Perspective of Consumer Decision-Making
Yimo Cai, Hanna Lee and Yingjiao Xu
2025-12-18 2025 • Gateway to a Brighter Future
Luxury Brand Returns Fraud and the 'Unsuspecting Consumer': Exploring the Spillover Effects of Fraudulent Returns for Consumers and Retailers
Cadye Murphy and Nancy J. Hodges
2025-12-18 2025 • Gateway to a Brighter Future
From Soil to Salesfloor: Exploring the Potential for Retailer Integration into the Fibershed Soil-to-Soil Framework
Uma Swamy, Jin Su and Nancy J. Hodges
2025-12-18 2025 • Gateway to a Brighter Future
Just a Click Away: Exploring the Role of Instagram Influencers in Impulse Buying Among Generational Cohorts in Egypt and the United Arab Emirates
Hadal Hammour and Nancy J. Hodges
2025-12-18 2025 • Gateway to a Brighter Future
A Perceived Value-Based Model of 3D-Printed Product and Technology Adoption
Anik Barua and Veena Chattaraman
2025-12-18 2025 • Gateway to a Brighter Future
How Are AI and gen AI Being Used in Brand Communications and Loyalty Programs?
A. Rose Downs and Caroline Kopot
2025-12-18 2025 • Gateway to a Brighter Future
Motivated but Mindful: Satisfaction, Risk, and the Path to Purchase in Livestream Shopping for Luxury Consumers
A. Rose Downs, Song-yi Youn and Caroline Kopot
2025-12-18 2025 • Gateway to a Brighter Future
Enhancing Fashion Brand Experience in the Metaverse: An Extended TAM Approach with Gen Z Consumers
Xuan Nhat Linh Ho, Ui-Jeen Yu, Yoon Jin Ma and Kaitlin Bergfield
2025-12-18 2025 • Gateway to a Brighter Future
Material vs. Experiential Luxury Self-Gifting: Unveiling Psychological Mechanisms and Brand Equity Among Millennials and Generation Z
Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones and Tunmin (Catherine) Jai
2025-12-18 2025 • Gateway to a Brighter Future
'I Still Feel Luxurious!' When Live Stream Selling of Luxury Brands Strengthens the Brand Equity
Fara Az Zahra Rahman, Caroline Kopot and Angga Ranggana Putra
2025-12-18 2025 • Gateway to a Brighter Future
How Does Live Commerce on Social Media Influence Consumer Happiness? Examining the Roles of Mindfulness and Flow Experience
Eunjung Shin and Hyojung Cho
2025-12-18 2025 • Gateway to a Brighter Future
Morality and Psychosocial Factors Behind Fraudulent Return Practices
Angga Ranggana Putra, Song-yi Youn, Ishtehar Sharif Swazan and Caroline Kopot
2025-12-18 2025 • Gateway to a Brighter Future
Exploring Consumer Perceptions of Augmented Reality in Fashion: A Social Media Analysis on TikTok
Md Abu Bakar, Ziyi Yang and Ting Chi
2025-12-18 2025 • Gateway to a Brighter Future
Heritage Worn Proudly: Exploring Chinese Gen Z’s Embrace of Han Ethnic Clothing in Tourism
Ziyi Yang and Ting Chi
2025-12-18 2025 • Gateway to a Brighter Future
What Drives Premium Pricing in Second-Hand Furniture? A Mean-Ends Theory Exploration
Ragul Senthil, Jennifer Yeeun Huh and Stacy Lee
2025-12-18 2025 • Gateway to a Brighter Future
Encouraging the Adoption of Preferred Laundry Behaviors to Reduce the Environmental Impact: Developing a Conceptual Framework
Kavita Singh and Elena E Karpova
2025-12-18 2025 • Gateway to a Brighter Future
From Virtual to The Real World: Employing Digital Nudges and Immersive Shopping Experience to Promote the Adoption of Eco Clothing
Narmin Nasibli, Elena E Karpova and Jin Su
2025-12-18 2025 • Gateway to a Brighter Future
Is It All About Me or the Community? Comparing Self- and Other-Oriented Motives for Locally-Produced Skincare Among Heavy vs. Light Consumers
Inhwa Kim, Michelle L Childs, Heejin Lim and Christoper Sneed
2025-12-18 2025 • Gateway to a Brighter Future
Revisiting Fashion Product Reviews: AI-Driven Analysis of the Pre-Purchase vs. Post-Purchase Divide
Hyunjeong (Lacy) Rhee and Li Zhao
2025-12-18 2025 • Gateway to a Brighter Future
Exploring the Impact of Textual Paralanguage in AI Customer Agent: Emotional Pathways and Service Outcomes
Xiaohan Lin, Yingjiao Xu and Yusi Ding
2025-12-18 2025 • Gateway to a Brighter Future
How Consumer Values Drive Purchase Towards Plant-Based Leather Products: Attitudes as a Key Mediator in the Value-Attitude-Behavior Framework
Heekyeong Jo and Gwia Kim
2025-12-18 2025 • Gateway to a Brighter Future
Creative Design: Graduate
Reimagining the Chiton: Advancing Zero-Waste Knitwear through Historical Inspiration and Digital Innovation
Rui Zhao, Yanbo Zhang, Sibei Xia and Chuanlan Liu
2025-12-18 2025 • Gateway to a Brighter Future
Modular Gambit: A Reconfigurable Chess-Inspired Dress Exploring Playful User Agency
Hae Jin Gam and Lasya Aji Silpa
2025-12-18 2025 • Gateway to a Brighter Future
Victorian Punk: Reimagining Couture Traditions Through Sustainable Design Techniques
Irina Pavlova
2025-12-18 2025 • Gateway to a Brighter Future
The Crosscurrent Racing Suit: A Solution for Professional Stand-Up Paddleboard Racers Participating in the 80-Mile Crossing for Cystic Fibrosis
Jenna Passke
2025-12-18 2025 • Gateway to a Brighter Future
Hands That Speak – A Tale of Silent Stories
Manikya Sai Tejaswini Vallabhajosyula and Jeremy M . Bernardoni
2025-12-18 2025 • Gateway to a Brighter Future