2023 • Bridging the Divide

Keynotes, Special Sessions, and Workshops


Will Circularity Reshape Apparel Trade Patterns? Explore EU Retailers’ Sourcing Strategies for Clothing Made from Recycled Textile Materials

Leah Marsh and Sheng Lu

2024-01-28 2023 • Bridging the Divide

Using an Object-Based Learning Approach to Strengthen Intercultural and Global Awareness and Openness to Diversity

Dina Smith-Glaviana and Eunju Hwang

2024-01-28 2023 • Bridging the Divide

The Leadership Gap: Bridging the Divide and Creating a Pipeline

Christy Crutsinger, Jana M Hawley and Amrut Sadachar

2024-01-23 2023 • Bridging the Divide

The Leadership Gap: Bridging the Divide and Creating a Pipeline

Christy Ann Crutsinger, Jana M Hawley and Amrut Sadachar

2024-01-23 2023 • Bridging the Divide

The Body-dress Symbiosis of Eighteenth-century Menswear: Demonstrating the Need for Digital Technology via George Washington Artifacts

Anne Marie Eveline Bissonnette

2024-01-23 2023 • Bridging the Divide

Race, Ethnicity, Dress, and Identity Module

Kelly L. Reddy Best

2024-01-22 2023 • Bridging the Divide

Innovative Technologies in Fashion Retail Landscape – Bridging the Industry Trends, Pedagogical Advancements, and Research Agenda

Jihyun Kim, Tunmin (Catherine) Jai, Ruirui Zhang, Ryan Teng, Vadim Rogovskiy and Hao Zhang

2024-01-27 2023 • Bridging the Divide

Digitizing Dress Collections for Discoverability, Searchability, Diversity, and Inclusivity

Monica Sklar, Dina Smith-Glaviana, Clare Sauro and Katherine Hill McIntyre

2024-01-27 2023 • Bridging the Divide

Digital Fashion

Virginia Rolling

2024-01-21 2023 • Bridging the Divide

Adaptive apparel: Evolving disability trends with industry, government, and NGO’s

Dawn M Michaelson and Kerri McBee-Black

2024-01-23 2023 • Bridging the Divide

4D Golf Apparel Wear Simulation for Improved Online Shopping Experience

Doyeon Kong

2024-01-24 2023 • Bridging the Divide

Consumer Behavior


You make me want to buy it: The influence of global brand ambassadors on Generation Z’s purchase intention of luxury fashion products

Kylah Elaine Freeman and Niehm S. Linda

2024-01-27 2023 • Bridging the Divide

Women’s Alpha Size Charts Comparison Among 120 Clothing Brands

Wenjia Zong and Fatma Baytar

2024-01-27 2023 • Bridging the Divide

Understanding Consumer Face Mask Consumption: A MaxDiff-based Cluster Analysis

Wenna Han, Yingjiao Xu and Jitong Li

2024-01-21 2023 • Bridging the Divide

The role of government and regulatory overlaps in the FTAR industry based on the Code of Federal Regulations

Seong Eun Kim, Joohye Hwang and Song-yi Youn

2024-01-26 2023 • Bridging the Divide

The Pop-up Store Marvel: An Exploration of Consumers’ Motivations to Seek Contemporary Pop-up Stores

Claire Whang and Jeanette Luna

2024-01-26 2023 • Bridging the Divide

The Paradox of Luxury: Blossom Amidst Chaos

Habin Kim and Ho Jung Jung Choo

2024-01-26 2023 • Bridging the Divide

The Modern Bee: Motivations and Social Engagement of Quilters

Tammy R. Kinley

2024-01-22 2023 • Bridging the Divide

The Influence of Social Media Vloggers on Gen Z Consumers’ Decision-Making Process: A Perspective from a Developing Country

Jannatul Ferdous, Md Arif Iqbal, Jin Su, Effat Hasan Mahdi and Mahin Akter

2024-01-24 2023 • Bridging the Divide

The importance of eco-label: Enhancing consumer perception

Su Min Kim and Kyu-Hye Lee

2024-01-26 2023 • Bridging the Divide

The Effects of Need for New Fashion Styles and Environmental Attitude on Consumer Investment and Commitment

Hye-Shin Kim and Eunjoo Cho

2024-01-27 2023 • Bridging the Divide

The Effects of Need for New Fashion Styles and Environmental Attitude on Consumer Investment and Commitment

Hye-Shin Kim and Eunjoo Cho

2024-01-20 2023 • Bridging the Divide

Style preferences toward the dress recommended based on body shapes

Wenjia Zong and Fatma Baytar

2024-01-27 2023 • Bridging the Divide

Self-Gifting and Consumer Perceived Values: Development and Validation of a Scale to Measure Consumer Perceived Values in Self-Gifting and Applied to Consumer Satisfaction

Sukyung Seo, Nancy J. Hodges and Jin Su

2024-01-27 2023 • Bridging the Divide

Promoting Sustainable Consumption: The Roles of Consumers’ Domain-specific Environmental Knowledge and Personality Traits

Lian Zeng, Marguerite M. Moore and Lori Rothenberg

2024-01-21 2023 • Bridging the Divide

Nostalgic consumption: The hierarchical process of psychology, experience, and behavior

Daniel Nilsen and Ji Hye Kang

2024-01-27 2023 • Bridging the Divide

My virtual influencer friend: The role of self-disclosure in consumer’s trust and relationship outcomes

Terry Haekyung Kim and Hyunjoo Im

2024-01-21 2023 • Bridging the Divide

Livestream shopping in the U.S.: An exploratory study

Jeeweon Wee, Minjeong Kim, Ran Huang and Sharron J. Lennon

2024-01-26 2023 • Bridging the Divide

Information Overload and Information Distrust: How Does Information Environment Influence Consumer Well-being During the COVID-19 Pandemic

Wenna Han, Hanna Lee, Yingjiao Xu and Yang (Alice) Cheng

2024-01-21 2023 • Bridging the Divide

How to promote sustainability by fueling digital fashion? An empirical study

Yanbo Zhang and Chuanlan Liu

2024-01-21 2023 • Bridging the Divide

How background visual complexity influences purchase intention in live streaming: The moderating role of shopping task

Peiyi Li, Kyu-Hye Lee and Jilin Duan

2024-01-26 2023 • Bridging the Divide

How background visual complexity influences purchase intention in live streaming: The moderating role of shopping task

Peiyi Li, Kyu-Hye Lee and Jilin Duan

2024-01-26 2023 • Bridging the Divide

Glossy or Matt? When it is a package of attractive enhancing products

Su Min Kim, Kyu-Hye Lee and Eunsoo Baek

2024-01-26 2023 • Bridging the Divide

Gen Z Consumers’ Thought on Metaverse: Insight from a Developing Country’s Perspective

Jannatul Ferdous, Md Arif Iqbal, Md. Rafiqul Islam Rana, Mahin Akter and Effat Hasan Mahdi

2024-01-26 2023 • Bridging the Divide

Generative AI Disclosure in Fashion Marketing: A Tectonic Shift in the Advertising Landscape

Hyunjeong Rhee and Kyu-Hye Lee

2024-01-23 2023 • Bridging the Divide

From Avoidance to Approach: Understanding Consumer Behavior toward Blockchain Technology for Second-hand Luxury Shopping

Ishtehar Sharif Swazan and Song-yi Youn

2024-01-24 2023 • Bridging the Divide

Fit expectations for the mass-customized garments designed by using mobile scanning apps

Fatma Baytar, Mona Maher, Wenjia Zong, Yoon Yang and Aditi Galada

2024-01-27 2023 • Bridging the Divide

Feeling of Being Together in the Metaverse: Positive Influence of Copresence on Subjective Well-being

Do Yuon Kim, Dooyoung Choi, Namhee Yoon and Hakyung Lee

2024-01-20 2023 • Bridging the Divide

Feeling Excluded? Digital Technology Innovation in Fashion Retail

Joohye Hwang and Song-yi Youn

2024-01-27 2023 • Bridging the Divide

Fashion Image Expression on Non-face-to-face Screen Platform - Korean Female Office Worker in Their 20s - 30s

Sujin Lim

2024-01-26 2023 • Bridging the Divide

Fashion field needs human: Human vs. AI-generated fashion information

Yoo Won Min, Kyu-Hye Lee and Eunsoo Baek

2024-01-27 2023 • Bridging the Divide

Exploring the Intimate Apparel Challenges and Consumer Satisfaction among Female and Non-binary Individuals with Disabilities

Kerri McBee-Black, Md. Rafiqul Islam Rana, Halimat Ipaye, Jia Wu and Cali Burns

2024-01-20 2023 • Bridging the Divide

Exploring the Consumer Market for Industrial Hemp Fiber Textiles and Clothing: The Development of a Conceptual Model and Research Propositions

Chuanlan Liu and Sibei Xia

2024-01-20 2023 • Bridging the Divide

Exploring Black Friday Using Sentiment Analysis and Topic Modeling

Ran Huang, Sharron J. Lennon, Minjeong Kim, Ujwala Shenoy and Bhushan Bapuso Yadav

2024-01-24 2023 • Bridging the Divide

Experience and preference of online-offline shopping of fashion product: Insights from Gen Z consumers of a developing country

Effat Hasan Mahdi, Md Arif Iqbal, Jannatul Ferdous, Mahin Akter, Mazed Islam and Md Arafat Hossain

2024-01-20 2023 • Bridging the Divide

Examining Customer’s Perception of Purchasing Accessible/Adaptive Beauty Products Online

Caroline Kopot and Kerri McBee-Black

2024-01-27 2023 • Bridging the Divide

Effects of Shopping Robot Warmth on Interaction Comfort and Use Intention

Yui An and Hyunjoo Im

2024-01-27 2023 • Bridging the Divide

Do Fashion Innovators and Risk-Taking Consumers Engage in More Compulsive and Panic Buying?

Seung-Hee Lee and Jane E. Workman

2024-01-23 2023 • Bridging the Divide

Cultural Differences in Apparel Product Return Behavior: An Exploratory Study of Indonesia and USA E-Commerce Consumers

Angga Ranggana Putra, Caroline Kopot and Li Zhao

2024-01-27 2023 • Bridging the Divide

Consumer Responses to Ethnic-Inspired Apparel: The Role of Ethnic-Embeddedness and Regulatory Focus

Jonghan Hyun

2024-01-22 2023 • Bridging the Divide