• 2017 • Anchored by our Past, Navigating our Future

    2017 • Anchored by our Past, Navigating our Future


St. Petersburg, Florida (November 14–18, 2017)

Keynotes, Special Sessions, and Workshops


Achieving success in historic research: The importance of research methods and theory

Arlesa Shephard, Denise Nicole Green, Michael Mamp, Sara B. Marcketti and Elaine L. Pedersen

2017-01-01 2017 • Anchored by our Past, Navigating our Future

The Next Step: Priorities and Structure of an ITAA Graduate Education Alliance

Ann Marie Fiore and Marilyn DeLong

2017-01-01 2017 • Anchored by our Past, Navigating our Future

International Research Collaborations in Textiles & Apparel: Reflections & Best Practices

Amanda Muhammad, Lombuso S. Khoza, Caroline Kobia and Jaeil Lee

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Future Practices and Technologies in Anthropometrics and Body Scanning

Linsey A Griffin, Susan L Sokolowski, Kristen D. Morris, Karen LaBat and Susan P. Ashdown

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Inter-generational Mentorship Workshop

Jung Eun Ha-Brookshire, Nancy A. Rudd, Kristen D. Morris, Tameka N. Ellington and Lynn M. Boorady

2017-01-01 2017 • Anchored by our Past, Navigating our Future

The Future of Luxury

Jana Marie Hawley, Nancy Cassill and Kristie McGowan

2017-01-01 2017 • Anchored by our Past, Navigating our Future

The Power of Impact Statements: What, Why, Who and How

Jana Marie Hawley

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Inequalities around fashioned bodies, style, and beauty: A seminar examining social injustices related to the apparel industry, discipline, and/or personal aesthetics

Kelly L Reddy-Best, Tameka N Ellington, Eulanda A Sanders, Arienne McCracken and Mary Lynn Lynn Damhorst

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Style Studies: Fashioning a Blogger in a Collaborative Design Challenge

Kendra Lapolla and Chanjuan Chen

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Teaching Critical Color Concepts through an Online Learning Module

Traci A.M. Lamar

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Consumer Behavior


Women's Motivations to Sew Clothing for Themselves

Addie Martindale and Ellen McKinney

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Make or Buy? The development of a Consumer Decision Process Model for home sewers

Addie Martindale and Ellen McKinney

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Factors surrounding adolescents' counterfeit purchasing: An exploratory study

Haesun Park-Poaps and Jennifer Galster

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Plausible vs. Implausible Tensile Price Claim: Selective Accessibility Model Approach

Jung Eun Lee

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Consumers' Negative Electronic Word of Mouth: Non-complainers, Bad-mouthers, Dissatisfied complainers, and Satisfied complainers

Sanga Song and Hyunjoo Im

2017-01-01 2017 • Anchored by our Past, Navigating our Future

A Needs Assessment for an Apparel Augmented Reality Application

Fatma Baytar and Te-Lin Chung

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Effect of Humanlikeness on Satisfaction with the Recommender System: Expectancy-Disconfirmation Model Perspective

Claire Haesung Whang and Hyunjoo Im

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Instagram As a Search Engine: Can Browsers Convert to Shoppers?

Leslie M. Cuevas, Jewon Lyu and Heejin Lim

2017-01-01 2017 • Anchored by our Past, Navigating our Future

An Institutionalized Latent Concept, Cosmopolitan Consumer Orientation, as a Predictor of Sustainable Apparel Consumption

Maria S. Gil and Jin Su

2017-01-01 2017 • Anchored by our Past, Navigating our Future

An Empirical Study on Chinese Adolescents' Fashion Involvement

Jin Su and Xiao Tong

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Do They Matter? The Impact of Atmospherics on Farmers' Market Consumers' Purchase Intention and Word-of-Mouth

Christoper Sneed, Theresa Hyunjin Kwon and Ann Fairhurst

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Why Instagram? The Role of Telepresence and Transportation in Visual Content Marketing

Heejin Lim and Michelle L. Childs

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Millennial Men's Shopping Orientation for Apparel: Comparison of Korean and American Consumers

Siwon Cho

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Socially responsible Millennial consumers: Debunking the myth of the "It" generation

Olivia Johnson and Veena Chattaraman

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Predicting Consumers' Apparel Purchase Decisions from Brain Activity Patterns

Tun-Min (Catherine) Catherine Jai

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Modelling Consumers' Attitude and Intention to use Fashion and Beauty Subscription-Based Online Services (SOS): A TRA Approach

Bharath Ramkumar and Hongjoo Woo

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Does This Bag Make Me Look Good? The Impact of Post-Consumption Emotions on Re-Purchase Intention of Counterfeit Luxury Products

Sergio C. Bedford and Heejin Lim

2017-01-01 2017 • Anchored by our Past, Navigating our Future

The Role of Regulatory Focus and Fit in Attribute-Based Evaluation of Apparel Products

Jonghan Hyun

2017-01-01 2017 • Anchored by our Past, Navigating our Future

What Does the Brain Tell about Scarcity Bias? Cognitive Neuroscience Evidence of Decision Making under Scarcity

Wi-Suk Kwon, Gopikrishna Deshpande, Jeffrey Katz and Sang-Eun Byun

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Chinese tourists' shopping behavior in the United States

Lizhu Davis, Xiaowen Qiu and Dean Davis

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Consumers' Reactions to Media Portrayed Controllability and Stability of a Brand's Sweatshop Practice and the Brand's Response Strategies

Md Sanuwar Rashid and Wi-Suk Kwon

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Status Consumption in the Context of Co-branding

LaShaun M. Collins and Jin Su

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Social-Local-Mobile Consumers' Fashion Lifestyle and Omnichannel Shopping

Ju-Young M. Kang

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Investigating Generation Y Men's Clothing Behaviors: The Role of Body Dissatisfaction

Jihyun Sung and Ruoh-Nan Yan

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Fashion Design Students in Saudi Arabia and in the United States

Khawlah Otayf, Amy J Harden, Susan Cole Londt and Chih-Lun (Alan) Yen

2017-01-01 2017 • Anchored by our Past, Navigating our Future

BOGO or 50% Off?: The Impact of Sales Promotions and Shopping Channels on Apparel Shopping Behaviors

Yoojung Lee and Hyunjoo Im

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Luxury Fashion Consumers: Comparing High and Low Guilt Groups

Chung-Wha Ki, Theresa Hyunjin Kwon and Youn-Kyung Kim

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Will "no-ownership" work for apparel? The endowment effect and perceived risk of collaborative consumption

Hyejune Park and Cosette Marie Joyner Armstrong

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Role of the physical environment in creating an academic major brand image

Barbara J Frazier

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Luxury Consumers' E-service Perceptions: Does Income Level Matter?

Jung-Hwan Kim and Minjeong Kim

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Applying event-related potentials to measure consumer preferences for apparel products

Keunyoung Oh and Ji Hye Choi

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Can Online Visual Cues Compensate For The Lack Of Touch In The Context Of Apparel Online Shopping?

Young Ha and Hyejeong Kim

2017-01-01 2017 • Anchored by our Past, Navigating our Future

An Expanded Model to Investigate Smart Clothing's Purchase

Anna Perry

2017-01-01 2017 • Anchored by our Past, Navigating our Future

A Comprehensive Study of Short Male Consumers: Garment Fit, Body Size and Clothing Choice

Osmud Rahman and Henry Navarro

2017-01-01 2017 • Anchored by our Past, Navigating our Future

How Does Chinese Consumers' Face-saving Affect Sustainable Fashion Consumption?

Xiaoyong Wei and Sojin Jung

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Perceived Retail Crowding, Emotional Distance, and Consumer Response in Fashion Stores

Hyun-Jung Lee and Kyu-Hye Lee

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Swapping mothers on Facebook: The process of collaborative consumption of children's clothes

Jung Mee Mun

2017-01-01 2017 • Anchored by our Past, Navigating our Future

The Role of Emotion in the Effect of Price Discount for Apparel Products

Jung Eun Lee and Jessie Chen-Yu

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men?

Ivana Markova and Cristina Azocar

2017-01-01 2017 • Anchored by our Past, Navigating our Future

Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping

Ivana Markova and Naska Bayanduuren

2017-01-01 2017 • Anchored by our Past, Navigating our Future