Social and Psychological Aspects

Millennials’ Perspectives on Leadership and Fashion: The Role of Gender

Authors
  • Seong Eun Kim (Hanyang University)
  • Jiyeon Lee (Clothing and textiles)
  • Kyu-Hye Lee (Hanyang University)

Abstract

This study discusses the dynamic role of gender perception in leadership and fashion among millennials. By evaluating leadership and awareness of leader’s fashion with gender roles in millennials, it aims to find out their inclination of gender equality and preferred type of leaders. Data were collected by surveying a sample of 249 undergraduate students, who were born between the years 1990 and 2000. BSRI (Bem, 1974) was used to measure the gender role of the respondent. The results demonstrated that millennials regards androgynous male as powerful leaders. However they require male leader to have higher femininity than female leaders. The awareness of leader’s fashion was not related to leadership power. These findings suggest that millennials show more egalitarian personality than previous generations.

Keywords: Millennials, Leadrship, Bem Sex-Role Inventory, Gender

How to Cite:

Kim, S., Lee, J. & Lee, K., (2019) “Millennials’ Perspectives on Leadership and Fashion: The Role of Gender”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.9491

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Published on
15 Dec 2019