Design and Product Development

Copying and Product Development: Definitions and Practices by Fashion Industry Personnel

Authors: Peggy P. Quesenberry (Virginia Tech) , Doris H. Kincade (Virginia Tech)

Abstract

The results of copying are clearly visible as consumers adopt the apparel style of others through a cyclic consumption process. Copying may be a simple as drag and click; however, copying may have legal and financial ramifications. This study examines fashion industry practices about copying through in-depth interviews using various social media and survey technology. Fashion industry practitioners were interviewed. Definitions and practices are delineated in the study. Findings have implications for both fashion industry personnel as well as educators.

Keywords: design process, product development, copying

How to Cite: Quesenberry, P. P. & Kincade, D. H. (2019) “Copying and Product Development: Definitions and Practices by Fashion Industry Personnel”, International Textile and Apparel Association Annual Conference Proceedings. 76(1). doi: https://doi.org/10.31274/itaa.8782