The Influence of Evaluation Subject Visual Perception and Fitting Experience on Consumer Preference for the Body-Enhancing Garment
For contouring garments, limited studies have been conducted to explore the consumer's visual perspective and the impact of the try-on experience on consumer preferences. This study investigates the influence of evaluation subject visual perception and fitting experience on consumer preference for the body-enhancing garment and offers managerial implications for similar products.
Keywords: consumer preference, stereo vision, apparel design, body-enhancing
How to Cite:
Cui, Y. & Dai, Y. & Liu, X., (2019) “The Influence of Evaluation Subject Visual Perception and Fitting Experience on Consumer Preference for the Body-Enhancing Garment”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8761