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Consumer Behavior

The Influence of Evaluation Subject Visual Perception and Fitting Experience on Consumer Preference for the Body-Enhancing Garment

Authors
  • Yan Cui (Donghua University)
  • Yuqian Dai (Donghua University)
  • Xiaogang Liu (Donghua University)

Abstract

For contouring garments, limited studies have been conducted to explore the consumer's visual perspective and the impact of the try-on experience on consumer preferences. This study investigates the influence of evaluation subject visual perception and fitting experience on consumer preference for the body-enhancing garment and offers managerial implications for similar products.

Keywords: consumer preference, stereo vision, apparel design, body-enhancing

How to Cite:

Cui, Y., Dai, Y. & Liu, X., (2019) “The Influence of Evaluation Subject Visual Perception and Fitting Experience on Consumer Preference for the Body-Enhancing Garment”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8761

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Published on
15 Dec 2019
License
Creative Commons Attribution 4.0