Unicorn Colors confronts the over-sexualization of young girls in the current market selection of formal wear through the presentation of an age-appropriate functional option for wear to a middle school dance. The FEA consumer needs model (Lamb & Kallal, 1992) was used to create a 3-piece ensemble consisting of a short sleeve convertible jacket, reversible sleeveless blouse, and culottes.
Keywords: FEA, semi-formal, sexualization, self-confidence
How to Cite:
Martindale, A. K., (2019) “Unicorn Colors”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8465