TY - CONF AB - The purpose of this conceptual paper is to focus on first-generation Americans and their experiences as it relates to brand imagery and advertisements from fashion brands. Moreover, the study focuses on how fashion brands can create a more inclusive experience for first-generation Americans with a more in-depth study of culture as it pertains to brand images, social representations, advertisements, and how it effects their consumer behavior.  AU - Caryn Pang, Kelcie Slaton, Te-Lin Chung DA - 2019/12// DO - 10.31274/itaa.8422 IS - 1 VL - 76 PB - Iowa State University Digital Press PY - 2019 TI - Brand Communication Through Inclusivity: The Perspective of First-Generation Americans T2 - International Textile and Apparel Association Annual Conference Proceedings UR - https://www.iastatedigitalpress.com/itaa/article/id/8422/ ER -