@conference{itaa 8422, author = {Caryn Pang, Kelcie Slaton, Te-Lin Chung}, title = {Brand Communication Through Inclusivity: The Perspective of First-Generation Americans}, volume = {76}, year = {2019}, url = {https://www.iastatedigitalpress.com/itaa/article/id/8422/}, issue = {1}, doi = {10.31274/itaa.8422}, abstract = {The purpose of this conceptual paper is to focus on first-generation Americans and their experiences as it relates to brand imagery and advertisements from fashion brands. Moreover, the study focuses on how fashion brands can create a more inclusive experience for first-generation Americans with a more in-depth study of culture as it pertains to brand images, social representations, advertisements, and how it effects their consumer behavior. }, month = {12}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }