Revisiting the Sensorium: Olfactory Opportunities in Fashion and Textiles
Fragrance has long been connected to the fashion and apparel industry and has played an integral part in branding, marketing, experiential retailing, textiles, appearance management, consumer behavior, and communication. Fragrance offers sensual, expressive, and symbolic qualities and is one of the components of a multi-sensory aesthetic experience where apparel, the body, and the environment interact (Fiore, 1993, 2010). Like fashion and textiles, fragrance evolves and innovates with the world we live in, and its place in the fashion and apparel industry should be revisited for new opportunities that capitalize on its unique characteristics.
Keywords: aesthetics, fragrance, sensoria, design, wellbeing
How to Cite:
Roelse, K., (2019) “Revisiting the Sensorium: Olfactory Opportunities in Fashion and Textiles”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8410