Pedagogy and Professional Development

Teaching Retail Math to Generation Z: A Student-Centered Approach to Retail Math

  • Caroline Kopot orcid logo (University of Georgia)
  • Jaleesa Reed (University of Georgia)


With the classroom changing from Millennials to Generation Z, teaching retail math requires a new approach to entice Generation Z in the learning environment. A practical approach in teaching retail math to the transitional Millennials to Generation Z benefits the students and the instructor. By creating a student-centered project and incorporating a problem-based learning approach in the class, students' interest in the content and learning increases in the retail math class. Problem-based learning allows the instructor to present the theory and techniques that are needed for the students, have the student practice their learning through formative and summative learning, and apply all the knowledge that they accumulated to the 6-month final student project. The result shows that students are more engaged with the course content and can reference the final project on the job market. Using a student-centered approach showed an increase in overall engagement and test scores.

Keywords: planning and buying, Retail math

How to Cite:

Kopot, C. & Reed, J., (2019) “Teaching Retail Math to Generation Z: A Student-Centered Approach to Retail Math”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi:

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Published on
15 Dec 2019