Merchandising/Marketing/Retailing: Branding

Real Money, Real Clients, Real Experience: Using Google Ad Grants to Teach Online Marketing

Author
  • Tun-Min Catherine Jai orcid logo (Texas Tech University)

Abstract

The GOMC challenge project was implemented in a graduate-level digital marketing course taught in Spring, 2019. Google provided each student team a Google Ads advertising budget (up to $329/ day; $10,000/month) to help non-profit organizations promote their strategic goals. In the first month, the students were provided with online learning resources offered by the Google Academy for Ads. The students were required to obtain the certificate for the Google Ads Fundamentals Assessment. All the students enrolled in the class passed the certification exams.

Keywords: Google Ads certificate, online campaign, analytics

How to Cite:

Jai, T. C., (2019) “Real Money, Real Clients, Real Experience: Using Google Ad Grants to Teach Online Marketing”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8313

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Published on
15 Dec 2019