Sustainability and Social Responsibility

Motivations and Shopping Orientations for Engagement in Collaborative Consumption

Authors: Delisia R. Matthews (North Carolina State University, USA) , Marguerite Moore (North Carolina State University, USA) , Sivasankari Gopalakrishnan (North Carolina State University, USA)

Abstract

Collaborative Consumption (CC) represents a range of business models that deviate from the concept of traditional ownership such as renting, lending, bartering of products and services. CC systems are becoming prevalent within the fashion industry. In this paper, a framework of consumer motivations and shopping orientations for engagement in CC within the fashion context is developed and tested with a quantitative study using a partial least squares structural equation modeling technique. A self-administered online survey research design was used to collect data from a sample of college students (N=163). The results revealed that the engagement in CC for fashion products is positively impacted by Enjoyment and Brand Consciousness.

Keywords: Shopping Orienataions

How to Cite: Matthews, D. R. , Moore, M. & Gopalakrishnan, S. (2019) “Motivations and Shopping Orientations for Engagement in Collaborative Consumption”, International Textile and Apparel Association Annual Conference Proceedings. 76(1). doi: https://doi.org/10.31274/itaa.8276