Textile and Apparel Industries

Demystify the Merchandising Strategy for “Made in the USA” Apparel in the U.S. Retail Market

Authors: Mikayla DuBreuil (University of Delaware) , Sheng Lu (University of Delaware)

Abstract

This study intends to investigate retailers’ product assortment and pricing practices for “Made in the USA” apparel in the U.S. retail market. The findings concur with the view that “Made in the USA” apparel are still relevant today. The findings also reveal the close interconnection between retailers’ sourcing and merchandising strategies. Particularly, with apparel sourcing increasingly requiring speed to market and flexibility other than low cost, it is hopeful that “Made in the USA” apparel will continue to have its unique role to play in U.S. fashion brands and retailers’ sourcing portfolios.

Keywords: fashion brands and retailers, Made in the USA, Sourcing, Merchandising strategy

How to Cite: DuBreuil, M. & Lu, S. (2019) “Demystify the Merchandising Strategy for “Made in the USA” Apparel in the U.S. Retail Market”, International Textile and Apparel Association Annual Conference Proceedings. 76(1). doi: https://doi.org/10.31274/itaa.8247