Investigating Fashion Leaders’ and Non-Fashion Leaders’ Perception toward Trade-Offs in Eco-Friendly Clothing
Abstract
Our purpose is to extend Hyun and Kim (2018) and Hyun et al. (2019) by investigating how fashion leaders and non-leaders respond to trade-offs between price and eco-friendliness. Specifically, extending upon the results from Hyunet al.’s (2019) pretest, we tested price as an independent construct that is separate from either utilitarian or hedonic attributes.
Keywords: Eco-friendly clothing, trade-off
How to Cite:
Kim, J. & Hyun, J., (2019) “Investigating Fashion Leaders’ and Non-Fashion Leaders’ Perception toward Trade-Offs in Eco-Friendly Clothing”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8224
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