Design and Product Development

Social Network Analysis for Contemporary Fashion Show Affected by Intermedia

  • Seulah Lee (Hanyang University)
  • HyunJu Shin (Hanyang University)
  • Hyun-Jung Lee (Hanyang University)
  • Ye-Jin In (Hanyang University)
  • Younhee Lee (Hanyang University)


The intermedia is to be found in the contemporary fashion show, which is the ways for communicating the philosophy of fashion forward to people. The aim of this paper is to verify the contemporary fashion show based on intermedia through the relationship between articles using social network analysis. We extracted words (n=253) on intermedia tendency in 159 articles based on 22 designers of New York, London, Paris and Milan collections after the 2000s. To investigate the relationships between keywords, we conducted a social network analysis. Several characteristics emerged from data analysis, the results can classify them into four sections by 'model performance', 'symbolic stage management', ' new media utilization', and 'convergence in arts'.

Keywords: intermedia, fashion show, social-network, runway show

How to Cite:

Lee, S. & Shin, H. & Lee, H. & In, Y. & Lee, Y., (2019) “Social Network Analysis for Contemporary Fashion Show Affected by Intermedia”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi:

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Published on
15 Dec 2019