Sustainability and Social Responsibility

The Correlates between Positive Emotions/Attributes and Sustainable Fashion Consumption Behaviors

Authors: Eundeok Kim (Florida State Unievrsity) , Srikant Manchiraju (Florida State University) , Ross May (Florida State University) , Frank Fincham (Florida State University)

Abstract

The purpose of the study was to investigate the relationships between positive emotions/attributes (altruism, compassion, gratitude, and happiness) and sustainable consumption. Data were collected from two samples: 463 college students and 317 national adults. For the analysis, bi-variate correlation analyses were used. Altruism, compassion, and gratitude appeared to be key factors associated with sustainable consumption, whereas happiness was not associated.

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How to Cite: Kim, E. , Manchiraju, S. , May, R. & Fincham, F. (2016) “The Correlates between Positive Emotions/Attributes and Sustainable Fashion Consumption Behaviors”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).