Consumer Behavior

Mobile Shopping Behavior among Fashion Adoption Groups

Authors: Seung-Hee Lee (Southern Illinois University) , Jane E. Workman (Southern Illinois University) , Kwangho Jung (Seoul National University)

Abstract

The purpose of the study was to examine differences among fashion adoption groups regarding mobile shopping behaviors.

Keywords:

How to Cite: Lee, S. , Workman, J. E. & Jung, K. (2016) “Mobile Shopping Behavior among Fashion Adoption Groups”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).