@conference{itaa 3387, author = {Seung-Hee Lee, Jane E. Workman, Kwangho Jung}, title = {Mobile Shopping Behavior among Fashion Adoption Groups}, volume = {73}, year = {2016}, url = {https://www.iastatedigitalpress.com/itaa/article/id/3387/}, issue = {1}, abstract = {<p>The purpose of the study was to examine differences among fashion adoption groups regarding mobile shopping behaviors.</p>}, month = {11}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }