Consumer Behavior

Mobile Shopping Behavior among Fashion Adoption Groups

Authors
  • Seung-Hee Lee (Southern Illinois University)
  • Jane E. Workman (Southern Illinois University)
  • Kwangho Jung (Seoul National University)

Abstract

The purpose of the study was to examine differences among fashion adoption groups regarding mobile shopping behaviors.

How to Cite:

Lee, S., Workman, J. E. & Jung, K., (2016) “Mobile Shopping Behavior among Fashion Adoption Groups”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
09 Nov 2016
Peer Reviewed