Merchandising/Marketing/Retailing: Branding

Ethical Attitudes toward Buying and Selling Counterfeits: Beneficial Lies, Belief in Fairness, and Non-monetary Values

Authors: Kwangho Jung (Seoul National University, Korea) , Seung-Hee Lee (Southern Illinois University) , Jane E. Workman (Southern Illinois University) , Jong-Hwan Eun (Seoul National University, Korea)

Abstract

The purpose of the study is to examine how values, explicitly (1) tolerance of beneficial lies, (2) belief in fairness, and (3) belief in non-monetary values, are related to attitudes toward buying and selling counterfeits.

Keywords:

How to Cite: Jung, K. , Lee, S. , Workman, J. E. & Eun, J. (2016) “Ethical Attitudes toward Buying and Selling Counterfeits: Beneficial Lies, Belief in Fairness, and Non-monetary Values”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).