ITAA-KSCT Joint Symposium

What is Store Window Creativity? The Effect of Store Window Creativity on Window Attitude and Intention to Visit a Store

Authors
  • Ara Choi (Seoul National University)
  • Ha Kyung Lee (Seoul National University)
  • Dongseob Kim (Seoul National University)
  • Kiyong Kwon (Seoul National University)
  • Ho Jung Jung Choo (Seoul National University)

Abstract

The current research attempts to investigate the multi-dimensional structure of creativity in store window displays based on originality and relevance and its effect on customer responses.

How to Cite:

Choi, A., Lee, H., Kim, D., Kwon, K. & Choo, H. J., (2016) “What is Store Window Creativity? The Effect of Store Window Creativity on Window Attitude and Intention to Visit a Store”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
11 Nov 2016
Peer Reviewed