Sustainability and Social Responsibility

Sustainable Fashion Consumption and Happiness: A Self-Determination Theory Perspective

Authors: Eundeok Kim (Florida State University) , Srikant Manchiraju (Florida State University) , Ross May (Florida State University) , Frank Fincham (Florida State University)

Abstract

The purpose of the study was to investigate the relationship between sustainable consumption and happiness using the self-determination theory. The data were collected from 317 U.S. adults, which was subjected to structural equation modeling. The proposed framework explains about 45% of the outcome variable.

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How to Cite: Kim, E. , Manchiraju, S. , May, R. & Fincham, F. (2016) “Sustainable Fashion Consumption and Happiness: A Self-Determination Theory Perspective”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).