Consumer Behavior

Apparel Product Attributes and Consumer Choice Decision: A Regulatory Focus Perspective

Author
  • Jonghan Hyun (Kent State University)

Abstract

The purpose of this study is to investigate the within-consumer variance in consumer preference towards different apparel product attributes. It is proposed that such variance can be caused by the consumers' regulatory state.

How to Cite:

Hyun, J., (2016) “Apparel Product Attributes and Consumer Choice Decision: A Regulatory Focus Perspective”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
08 Nov 2016
Peer Reviewed