Apparel Product Attributes and Consumer Choice Decision: A Regulatory Focus Perspective
Abstract
The purpose of this study is to investigate the within-consumer variance in consumer preference towards different apparel product attributes. It is proposed that such variance can be caused by the consumers' regulatory state.
How to Cite:
Hyun, J., (2016) “Apparel Product Attributes and Consumer Choice Decision: A Regulatory Focus Perspective”, International Textile and Apparel Association Annual Conference Proceedings 73(1).
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