Consumer Behavior

Green Apparel Consumption: An Empirical Examination of Behavior versus Attitudes

  • Poorva Bushan Raut (North Carolina State University)
  • Marguerite M. Moore (North Carolina State University)
  • Lori Rothenberg (North Carolina State University)
  • Genessa Devine (Lenovo)
  • Karen Leonas (North Carolina State University)


The research reports empirical findings that contrast apparel consumers who behave in pro-environment purchasing behavior with those who do behave in pro-environmental purchasing behavior, in an effort to better understand the attitude-behavior gap commonly recognized among consumer researchers in the ethical consumption research stream. A large cross-section of U.S. Consumer data (N=1,846) provides the sample data for analyses.Demographics, product preferences, attribution behavior and intentions are contrasted between the two groups using appropriate statistical tests. Distinctly different profiles of the two consumer groups emerge, suggesting a number of directions for future research with academic and practical implications.

How to Cite:

Raut, P. B. & Moore, M. M. & Rothenberg, L. & Devine, G. & Leonas, K., (2016) “Green Apparel Consumption: An Empirical Examination of Behavior versus Attitudes”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
08 Nov 2016
Peer Reviewed