Consumer Behavior

Controlling Changing Climates: Consumer Preferences for an Energy-Saving Garment

Author: Tasha L. Lewis (Cornell University)

Abstract

This study evaluates consumer perceptions of a proposed technology-driven garment that can be used to controlled personal thermal comfort. Qualitative methods are used to collect data regarding preferred design and innovation features, as well as consumer readiness for the proposed garment.

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How to Cite: Lewis, T. L. (2016) “Controlling Changing Climates: Consumer Preferences for an Energy-Saving Garment”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).