Social and Psychological Aspects

Depicting Thin, Average, and Plus Size Models in Fashion Advertisements: Exploring Social Comparisons, Body Image Satisfaction, Purchase Intentions, and Memory

Author: Jessica L. Ridgway (Florida State University)

Abstract

The aim of this experiment was to investigate how fashion advertisements containing traditionally thin, average, and plus size fashion models influence consumers' body image satisfaction, social comparisons, purchase intentions, and memory of the models.

Keywords:

How to Cite: Ridgway, J. L. (2016) “Depicting Thin, Average, and Plus Size Models in Fashion Advertisements: Exploring Social Comparisons, Body Image Satisfaction, Purchase Intentions, and Memory”, International Textile and Apparel Association Annual Conference Proceedings. 73(1).