@conference{itaa 2831, author = {Ellen McKinney, Eonyou Shin}, title = {A framework for classifying the content of online reviews of formalwear rented online}, volume = {71}, year = {2014}, url = {https://www.iastatedigitalpress.com/itaa/article/id/2831/}, issue = {1}, abstract = {<p>While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price.</p>}, month = {1}, keywords = {online review,formalwear,rented online}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }