A framework for classifying the content of online reviews of formalwear rented online
While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price.
Keywords: online review, formalwear, rented online
How to Cite:
McKinney, E. & Shin, E., (2014) “A framework for classifying the content of online reviews of formalwear rented online”, International Textile and Apparel Association Annual Conference Proceedings 71(1).