Consumer Behavior

Generational Cohort Groups’ Hedonic and Utilitarian Attitudes Toward Shopping for Home Furnishings Case Goods

Authors
  • Katherine Annette Burnsed (University of South Carolina)
  • Nancy Nelson Hodges (University of North Carolina at Greensboro)
  • Michael B. Moody (University of South Carolina)

Abstract

The purpose of this study was to investigate whether hedonic and utilitarian attitudes toward shopping for home furnishings case goods differed across generational cohorts. The generational cohorts included in the study were: Silent Generation (born between 1925 and 1942), Baby Boomers (born between 1943 and 1960), Generation X (born between 1961 and 1981), and Generation Y (born between 1982 and 2000).

Keywords: Attitudes, generations, Consumers, Furniture

How to Cite:

Burnsed, K. A. & Hodges, N. N. & Moody, M. B., (2014) “Generational Cohort Groups’ Hedonic and Utilitarian Attitudes Toward Shopping for Home Furnishings Case Goods”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
01 Jan 2014
Peer Reviewed