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Design and Product Development

Improving apparel fit for older women: Comparison of fit differences between a parametric avatar and a dress form

Authors
  • Youngji Lee (Iowa State University)
  • Chanmi G. Hwang (Iowa State University)
  • Fatma Baytar (Iowa State University)

Abstract

Apparel fit plays a significant role in not only consumers’ satisfaction with apparel (Eckman, Damhorst, & Kadolph, 1990), but also their apparel purchase decisions (Gardyn, 2003). Over two-thirds of older women are dissatisfied with fit of ready-to-wear garments since these garments are developed based on younger women’s bodies and do not reflect the body changes such as shorter stature and a forward tilt of shoulders that older women go though (Goldsberry, Shim, & Reich, 1996).

Keywords: Older women, virtual prototyping, 3D parametric avatar, apparel fit

How to Cite:

Lee, Y., Hwang, C. G. & Baytar, F., (2014) “Improving apparel fit for older women: Comparison of fit differences between a parametric avatar and a dress form”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
01 Jan 2014
Peer Reviewed
License
Creative Commons Attribution 4.0