Using Theory of Planned Behavior to Explain Consumers’ Intention to Purchase Slow Fashion Apparel

Arlesa Shepard; Sanjukta Pookulangara

Consumer Behavior

Using Theory of Planned Behavior to Explain Consumers’ Intention to Purchase Slow Fashion Apparel

Authors: Arlesa Shepard (SUNY Buffalo State) , Sanjukta Pookulangara (University of North Texas)

Abstract

Today, an increasing number of consumers are interested in social responsibility and sustainability which has evolved into attention and support for the more recent slow fashion movement. Slow fashion focuses on the entire supply chain with emphasis on quality workmanship, small production lines, and fair conditions (Fletcher, 2010).

Keywords: sustainability, Behavior, Consumers

How to Cite: Shepard, A. & Pookulangara, S. (2014) “Using Theory of Planned Behavior to Explain Consumers’ Intention to Purchase Slow Fashion Apparel”, International Textile and Apparel Association Annual Conference Proceedings. 71(1).