Consumer Behavior

Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and appearance management behaviors through clothing: 20s-30s female plus-size consumers

Authors
  • Jaeil Lee (Seattle Pacific University)
  • Mi-Young Choi (Duksung University)

Abstract

Socio-cultural attitudes on obesity differently influence on formation of individual person's body image, attitudes, and appearance management and involvement. Recently consumer market research on young female plus-size consumers clearly shows the increasing population of obesity and the changing social perception on the plus-size market from being negative to being somewhat positive.

Keywords: Cross-Culture, plus-size, Appearance, obesity

How to Cite:

Lee, J. & Choi, M., (2014) “Cross-cultural study of obesity regarding socio-cultural attitudes on appearance involvement and appearance management behaviors through clothing: 20s-30s female plus-size consumers”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
01 Jan 2014
Peer Reviewed