Service Attributes Available on Mobile Website
US m-commerce sales growth has been significant over the past few years. Total sales of products and services made using mobile phones and tablets reached $41 billion in 2013, accounting for 16% of total e-commerce sales. A majority of e-commerce consumers are expected to make purchases via mobile devices by 2017. Although mobile purchases are growing, most consumers still prefer to make actual purchases in physical stores or through retail websites (eMarketer, 2013).
Keywords: mobile shopping, service attributes
How to Cite:
Yoo, J. & Kim, M. & Kim, J., (2014) “Service Attributes Available on Mobile Website”, International Textile and Apparel Association Annual Conference Proceedings 71(1).