Are we less beautiful than we think? Illusion about self-physical attractiveness
Individual perceived self-attractiveness is one of the most widely studied constructs in fashion consumer behavior study. A great deal of research has examined selfevaluation of physical attractiveness in relation to diverse explicit measures from one’s appearance management behavior (e.g. dieting, surgical procedures, and apparel selection) to upward social comparison.
Keywords: perceived self-attractiveness, self enhancement, illusion of self
How to Cite:
Kang, H. & Choo, H., (2014) “Are we less beautiful than we think? Illusion about self-physical attractiveness”, International Textile and Apparel Association Annual Conference Proceedings 71(1).