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Ethnic-Inspired Products: From the Experiential Consumption View

Authors
  • Wei Fu (University of Tennessee)
  • Wanmo Koo (University of Tennessee)
  • Young-Kyoung Kim (University of Tennessee)

Abstract

With substantial growth of ethnic consumers in the United States, consumers increasingly notice ethnic-inspired products (EIPs), defined as products whose designs incorporate ethnic motifs and styles into mainstream products.

Keywords: emotional and social values, ethnic inspired products, perceived novelty and esthetics

How to Cite:

Fu, W., Koo, W. & Kim, Y., (2014) “Ethnic-Inspired Products: From the Experiential Consumption View”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
01 Jan 2014
Peer Reviewed
License
Creative Commons Attribution 4.0