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Consumer Behavior

The Indian Consumer Experience: Shopping Behavior and the Involvement Construct

Authors
  • Tammy R. Kinley (University of North Texas)
  • Bharath M. Josiam (University of North Texas)
  • Kirti Dutta (Usha & Lakshmi Mittal Institute of Management)

Abstract

Indian consumer research is an emerging body of work. The current economic status of India has opened possibilities for the materialization of a new middle-income class, both in urban and in rural society (Khare, 2012). This has slowly evolved as a large generation of young individuals has sought better education to become professionals. In addition, a growing number of women are joining the workforce, increasing the number of dual-income family households (Kaur & Singh, 2007).

Keywords: Indian Consumers, involvement, Shopping Behavior

How to Cite:

Kinley, T. R., Josiam, B. M. & Dutta, K., (2014) “The Indian Consumer Experience: Shopping Behavior and the Involvement Construct”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
01 Jan 2014
Peer Reviewed
License
Creative Commons Attribution 4.0